Every sales call tells a story, about what customers need, what reps miss, and what really moves deals forward. But most teams never capture or analyze those moments.
In fact, the majority of sales conversations go unreviewed, leaving valuable insights buried in call recordings or scattered notes.
That’s where conversational intelligence tools come in. These AI-powered platforms listen to every interaction, uncover what drives successful outcomes, and feed those insights right back into your sales workflow.
Whether it’s real-time coaching, deal forecasting, or automated note-taking, these tools are helping teams sell smarter, not harder.
In this guide, we’ll cover:
Instead of letting call recordings sit untouched, these platforms surface what actually moves deals forward, and where conversations go off track.
Here are the 12 best conversational intelligence tools for 2026, chosen for their impact on sales performance, coaching, and CRM automation.
Cirrus Insight brings conversational intelligence right where sales reps already work their inbox and Salesforce.
Pro tip: With Cirrus’s Meeting AI, you’ll walk into every call prepared and leave with action items already logged in Salesforce.
Some additional features of Cirrus Insight:

If sales calls are the heartbeat of your pipeline, Gong is the stethoscope that tells you exactly what’s working and what’s not.
Pro tip: Sync Gong with Salesforce to track win rates by talk track and deal stage automatically
Chorus.ai is like having a playback button for every sales conversation, so you can learn exactly what drives results.
Use case: Review top-performing calls each week and tag best-practice moments to share across your team.
If you’ve ever finished a sales call and wished you had perfect notes, Avoma is your new favorite meeting sidekick.
Pro tip: Use Avoma’s “Smart Notes” to create instant summaries and reduce manual data entry after calls.
Need real-time coaching while you’re still on the call? Wingman’s got your back, it listens, learns, and guides in the moment.
Use case: When a prospect mentions a competitor, Wingman instantly suggests a data-backed counterpoint from your best reps.
Tired of taking notes during every meeting? Fireflies joins your calls, records everything, and delivers searchable summaries in minutes.
Pro tip: Use Fireflies’ “Smart Search” to find moments where customers mention pricing or objections.
Salesloft brings conversational intelligence straight into your sales engagement workflow, helping leaders see the full story behind every conversation.
Pro tip: Review Salesloft’s call insights alongside sequence performance to identify which scripts actually convert
Outreach takes conversational intelligence and pairs it with deal forecasting to give leaders a full-funnel view of rep performance.
Use case: Use Outreach to detect which conversations stall deals and which drive momentum.
If your team relies on inbound calls, CallRail is the go-to for tracking which conversations actually drive conversions.
Pro tip: Filter conversations by keyword or sentiment to see how leads respond to your latest campaigns.
Refract helps managers stop guessing about rep performance by showing exactly what top sellers do differently on calls.
Pro tip: Use Refract’s call scoring to benchmark new hires against your top 10% performers.
ExecVision takes your call library and transforms it into a coaching powerhouse, giving leaders clarity on rep behavior and message consistency.
Pro tip: Customize scorecards by stage (discovery, demo, negotiation) to pinpoint where reps need the most improvement.
Claap is the conversational intelligence tool for teams that hate long meetings, it turns every discussion into a searchable video summary.
Pro tip: Use Claap to share quick meeting highlights with stakeholders instead of hour-long recordings.
|
Tool |
Best for |
Key highlights |
Starting price |
|
Gong |
Enterprise deal analytics |
Call analysis, sentiment, forecasting |
$1,200–$1,600/user/year |
|
Chorus.ai (ZoomInfo) |
Large teams & coaching |
Keyword alerts, talk ratios |
Custom |
|
Avoma |
SMBs & meeting-heavy teams |
Summaries, notes, CRM sync |
$19/user/month |
|
Wingman (Clari) |
Real-time call guidance |
Live prompts, competitor alerts |
~$60/user/month |
|
Fireflies.ai |
Startups & SMBs |
Affordable transcription & notes |
$10/user/month |
|
Salesloft |
Sales engagement analytics |
Call recording, CRM insights |
$125–$165/user/month |
|
Outreach |
Enterprise revenue orgs |
Deal risk scoring, call analytics |
~$100/user/month |
|
CallRail |
Marketing + sales call tracking |
Keyword tagging, attribution |
$45/month |
|
Refract |
Coaching & skill improvement |
Call scoring, feedback workflows |
Quote-based |
|
ExecVision |
Coaching analytics |
Rep scoring, custom dashboards |
Quote-based |
|
Claap |
Async collaboration |
Video AI summaries |
$10/user/month |
|
Cirrus Insight |
Salesforce automation |
Meeting AI, live coaching, CRM sync |
$14–$21/user/month |
Cirrus Insight gives your entire sales team the tools they need without the enterprise price tag or setup overhead.
With so many AI tools promising to “revolutionize” your sales conversations, choosing the right one can feel like a guessing game. The truth is, the best conversational intelligence tool isn’t always the flashiest, it’s the one that fits your workflow, tech stack, and coaching culture.
Here’s what to look for before you invest:
Scalability and pricing flexibility: Pick a platform that can scale with your team, from pilot use to company-wide rollout, without forcing an enterprise upgrade right away
Cirrus Insight isn’t another standalone app, it’s the AI partner built for Salesforce-first sales teams. Start turning every customer conversation into actionable insight, consistent follow-up, and measurable revenue growth today.
Here are some additional insights that might be useful.
Conversational intelligence tools use AI to analyze sales calls, video meetings, and customer conversations. They identify patterns in tone, keywords, and engagement to uncover insights about buyer intent, deal progress, and rep performance. These tools help teams coach smarter, respond faster, and close deals with more confidence.
They record or transcribe meetings and calls, then use natural language processing (NLP) to analyze what was said and how it was said. From there, the system surfaces trends like objection handling, talk ratios, and customer sentiment, and connects those insights directly to your CRM for action.
The top conversational intelligence tools in 2026 include Gong, Chorus.ai, Avoma, Wingman, Fireflies.ai, and Cirrus Insight. Gong and Chorus excel at enterprise analytics, Avoma and Fireflies simplify note-taking, and Cirrus Insight integrates conversational intelligence directly into Salesforce for real-time prep, coaching, and CRM automation.
For sales teams, the best conversational intelligence software is one that aligns with your CRM and workflow.
Salesforce users: Cirrus Insight for built-in meeting prep, live coaching, and follow-up automation.
It gives leaders visibility into what top performers do differently. AI tools identify patterns across thousands of calls, showing which questions, tones, or responses lead to conversions. Sales managers can then use those insights for targeted coaching and pipeline forecasting, leading to higher win rates and faster ramp times.
Most modern conversational intelligence software achieves over 90% transcription accuracy when integrated with high-quality audio tools like Zoom or Teams. The best platforms also analyze tone and sentiment contextually, improving accuracy as more data is collected.