If you’re a sales professional in 2024, you or your team are most likely using Salesforce. But even with all its capabilities, there are many things that it can’t do out of the box.
This is where Salesforce apps—third-party-developed extensions that add functionality—come in. These apps are designed to maximize your productivity, connect your different tools and systems, and make your job a whole lot easier.
But with literally thousands of plug-ins and apps on Salesforce AppExchange (their app store), it’s hard to tell which apps actually help and which are just a waste of space.
For this list, we reviewed dozens of extensions to bring you the best Salesforce apps you can find.
Price: The starter plan starts at $14 per month.
Best for: An all-around Salesforce & Email integration solution
Do you need an all-in-one tool that packs a powerful punch? Cirrus Insight just might be the Salesforce app you’re looking for. Cirrus Insight is a must-have addition for any sales rep who wants to make the most out of their time.
This Salesforce email integration works with Outlook, Office 365, and Gmail, automatically logging your activity into Salesforce, allowing you to focus on prospecting, meeting with clients, and closing deals.
Plus, there are tons of other incredible features like supercharging your email inbox with Salesforce integration, one-click calendar sharing, automated AI meeting prep, email and email tracking for better prospecting, and timely insights and reports on customer behavior and sales activity data.
Price: eSignature Plans start at $10 per month
Best for: Electronically signing documents quickly
Signing contracts in person is time-consuming and resource-draining. Either you schedule a meeting when you’re both free, or you pay a courier to deliver the documents and back. Cut down on delays and costly back-and-forths by using DocuSign, a simple one-click e-signature solution that’s simple, secure, and super effective.
Price: Plans start at $50 per month
Best for: Creating beautiful custom online forms
Formstack is the #1 form builder for Salesforce, so you know you’re getting only the best. It’s easy to make forms with Formstack and publish them on social media or on your website, even if you don’t know how to code. From customer questionnaires to feedback surveys, Formstack’s got you covered.
Price: Custom pricing available upon request
Best for: Creating dynamic, engaging documents and presentations
Conga Composer makes creating critical documents like contracts and visual presentations hassle-free. This AI-powered suite of collaboration tools allows you to build, track, store, share and analyze all of your agreements from your Salesforce dashboard.
Check out Conga Composer here.
Price: Plans start at $45 per month, billed annually
Best for: Planning around where your customers are located
Location, location, location—where your customers are based is one of the most important bits of information you can have. Geopointe Mapping Analytics is one of the best Salesforce apps for discovering prospects in your area, optimizing your schedule around your upcoming meetings, and improving productivity while on-the-go.
Check out Geopointe Mapping Analytics here.
Price: Free plan available; paid plans start at $9.99 per month
Best for: Smart email marketing
Email marketing isn’t dead; in fact, it’s more powerful than ever before—IF you know how to leverage it. With millions of users and still growing, MailChimp is the most popular email marketing platform out there. You can learn about your customers and create targeted email campaigns with just a few clicks.
Price: Free
Best for: Ensuring your sales team makes the most out of Salesforce
It’s no surprise that one of the best apps for Salesforce comes from their team of developers. Salesforce Adoption Dashboards is a Salesforce Labs product that helps sales managers keep their teams on track. The dashboard allows management to monitor how their teams are using Salesforce and tweak their operations strategies as necessary.
Check out Salesforce Adoption Dashboards here.
Price: Custom pricing available upon request
Best for: Collecting, monitoring, and actioning customer feedback
The customer isn’t always right, but their feedback is still incredibly valuable. Clicktools is another form builder that focuses on customer surveys and feedback forms. Instead of having reviews go in through another channel or CRM, you can integrate it right into Salesforce—giving your departments easy access to information that could help improve your processes.
Integrating third-party apps with Salesforce transforms your CRM from a static database into a dynamic, real-time productivity hub. By connecting the tools your teams already use—like email, scheduling, document automation, and marketing—you reduce friction, eliminate data silos, and create a more efficient workflow for everyone involved.
Here are some of the top benefits:
Centralized Reporting Across Tools
Pull in data from multiple apps to build a single source of truth in Salesforce, making it easier to track performance, forecast revenue, and identify gaps in real time.
Stronger Customer Insights
Gain a clearer picture of each customer interaction—from emails and meetings to form submissions and contract activity—without switching between tools.
Workflow Automation That Saves Time
Automate repetitive tasks like data entry, follow-up scheduling, and contract generation so reps can focus on high-impact work instead of admin.
Seamless Collaboration Between Teams
Ensure marketing, sales, and service teams are aligned with shared visibility into customer activity, engagement history, and next steps.
Fewer Manual Errors, Better Data Hygiene
With apps syncing directly to Salesforce, you minimize human error, keep records up-to-date, and maintain cleaner, more accurate data across the board.
These integrations help your Salesforce investment go further—boosting productivity, accelerating sales cycles, and making your team’s daily workflows a whole lot smoother.
Ready to work smarter, not harder? Integrating the right Salesforce app—like Cirrus Insight—can automate your manual tasks, surface real-time customer insights, and help your team book more meetings and close more deals. BONUS: Get started with Cirrus Insight free for 14 days and see immediate productivity gains without any risk.
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What apps integrate with Salesforce?
Salesforce integrates with thousands of apps through the Salesforce AppExchange. Popular integrations include Cirrus Insight for email and calendar sync, DocuSign for e-signatures, Formstack for form building, and Mailchimp for marketing automation. These apps help connect your CRM to the tools your team already uses every day.
What are the apps in Salesforce?
Salesforce apps are add-ons or integrations that extend the platform’s core functionality. These range from productivity tools like Salesforce Adoption Dashboards to specialized solutions like Geopointe for location tracking or Conga Composer for document automation. Apps are typically installed via the AppExchange and integrated directly into your Salesforce workflow.
What is Salesforce best used for?
Salesforce is best known as a powerful CRM for managing customer relationships, tracking sales pipelines, automating workflows, and aligning teams across marketing, sales, and service. With the right apps, you can enhance these functions and tailor the platform to your exact business needs.
What is the best form tool for Salesforce?
Formstack is widely considered the top form builder for Salesforce due to its deep integration, drag-and-drop builder, and secure data handling. It’s ideal for capturing leads, feedback, and customer data directly into Salesforce records—no coding required.
What do Salesforce apps do?
Salesforce apps help automate tasks, sync data between systems, and extend the platform’s functionality. For example, Cirrus Insight automatically logs emails and meetings, while Clicktools collects customer feedback that flows into Salesforce. These tools save time and improve team performance by eliminating manual processes.
How do I find the best Salesforce apps for my business?
Start by browsing the Salesforce AppExchange, where you can filter by category, industry, user ratings, and business need. Read reviews, check compatibility with your Salesforce edition, and look for apps that align with your team's goals—whether that's boosting productivity, automating workflows, or improving customer engagement.