Over the past few years, customer relationship management (CRM) software has become vital in the business world. According to research, 91% of organizations with more than 11 employees are already using a CRM system, and a third of these organizations use Salesforce.
Salesforce is often referred to as the source of truth for most organizations when it comes to customer and prospect data. It is also where most revenue operations teams create and rely on dashboards and reports to look at current and historical data to make informed decision around pipeline growth, forecasting, and revenue trends. For this reason, sales activity data capture has become increasingly more important.
However, according to the Salesforce State of Sales Report, extraneous CRM data entry is one of the major reasons why reps feel they don't have enough time to actually sell. In comes sales activity syncing for Salesforce. Salesforce has offered several tools for data capture in the past , the most recent tool being Einstein Activity Capture. So, let's dive in!
Einstein Activity Capture is a Salesforce tool that automatically logs customer emails and events to Salesforce, syncing them with the appropriate records. It helps sales teams stay organized, save time, and ensure all interactions are tracked for better insights and follow-up.
Einstein Activity Capture (EAC) helps you automatically log emails and calendar events to Salesforce by connecting your email and calendar systems—either Microsoft Office 365 or Gmail. Follow the steps below to enable EAC and begin capturing your activity data.
Before enabling EAC, ensure:
You have Sales Cloud Einstein enabled (available for Enterprise, Performance, and Unlimited Editions).
You have the necessary permissions: System Administrator access is typically required to set up EAC.
Your Salesforce license includes access to Einstein Activity Capture.
EAC is not supported for Experience Cloud or Service Cloud-only users.
Decide which platform you’ll integrate:
Gmail (Google Workspace) – Captures up to 6 months of past emails.
Microsoft Office 365 (Outlook) – Captures up to 2 years of past emails.
In Salesforce, go to Setup.
Search for and select Einstein Activity Capture Settings.
Click Settings, then click Add Configuration.
Choose your email service: Gmail or Office 365.
Follow the prompts to authenticate and connect your users’ email and calendar accounts.
Select which users should have EAC enabled.
Choose whether to sync:
Emails
Calendar events
Determine which Salesforce records (e.g., Leads, Contacts, Accounts, Opportunities) will display the captured activity.
EAC syncs activities to the Activity Timeline, not directly into Salesforce records. Data is stored in Amazon Web Services (AWS) and displayed via a real-time view in Salesforce.
Einstein Activity Capture does not support:
Enhanced Email
Custom Objects
Smart Linking to specific related records like Cases
Once configured, EAC begins capturing and displaying interactions—both past and ongoing—within the Salesforce Activity Timeline, helping your team stay on top of every customer touchpoint without manual entry.
Log into Salesforce as a System Administrator.
Go to Setup.
In the Quick Find box, type "Einstein Activity Capture" and select Settings.
Click Get Started or Add Configuration to begin setup.
Name your configuration (e.g., “Outlook Users – Sales Team”).
Under Email and Calendar Service, choose Microsoft.
Click Next.
Sign in with your Microsoft 365 Admin account.
Grant Salesforce the necessary permissions to access users’ mailboxes and calendars.
Confirm successful authentication.
Add individual users or assign via permission sets.
Make sure users have:
Salesforce licenses with Sales Cloud Einstein
Verified email addresses in Salesforce
Email Sync: Turn on to capture inbound/outbound emails.
Event Sync: Enable to log calendar meetings.
Choose record types to sync with: Leads, Contacts, Accounts, and Opportunities.
Set sharing settings (e.g., Private, Everyone, or Limited).
Click Finish Setup.
Emails and events will begin syncing automatically.
Log into Salesforce and go to Setup.
Search for and select Einstein Activity Capture Settings.
Click Add Configuration.
Enter a configuration name (e.g., “Gmail – Customer Success Team”).
Select Google under Email and Calendar Service.
Click Next.
Sign in with your Google Workspace Admin account.
Authorize access for Salesforce to sync emails and calendars.
Verify that OAuth permissions are granted successfully.
Select the users who need email and calendar sync.
Confirm their emails match the Gmail accounts being synced.
Enable Email Sync and/or Calendar Sync.
Choose whether events appear as Salesforce Tasks or Events.
Pick associated records (Contacts, Opportunities, etc.).
Define visibility settings for synced emails.
Click Finish Setup.
EAC will begin syncing emails and events within minutes.
Inform users EAC is active and what’s being captured.
Review EAC dashboards (premium) for activity metrics.
Monitor user access and license limits.
Adjust sync settings if too much or too little is being captured.
Einstein Activity Capture (EAC) is designed to reduce manual effort and improve visibility into customer interactions—making it easier for sales and support teams to stay aligned, productive, and focused on closing deals.
1. Automated Email and Calendar Logging
EAC automatically captures incoming and outgoing emails, along with calendar events, and displays them in Salesforce’s Activity Timeline—eliminating the need for manual logging.
2. Increased CRM Data Accuracy
By syncing real-time interactions, EAC ensures that customer data stays fresh and up to date. This gives your team better context for every conversation, reducing the risk of missed follow-ups or duplicate outreach.
3. Boosted Team Productivity
Less time spent entering data means more time engaging with prospects and customers. EAC helps reps focus on what matters most—building relationships and driving revenue.
4. Improved Cross-Team Visibility
Sales and support teams can view recent communications and meetings for shared accounts, making handoffs smoother and keeping everyone on the same page.
5. Activity Insights (with Premium Edition)
Premium EAC users gain access to activity metrics and dashboards to help monitor rep engagement levels, email frequency, and meeting trends over time. These insights are shown within Salesforce—but not available through standard reporting.
While EAC offers major time-saving and visibility benefits, it’s important to understand its limitations:
Limited Customization
EAC doesn’t allow much control over which emails or contacts are synced. All events and contacts sync by default, with few configuration options—making it less flexible for teams with specific needs.
No Support for Custom Objects or Enhanced Email
Custom objects aren’t supported. Emails sent from a custom object will only appear on the related contact’s activity timeline. Enhanced Email and smart linking to specific related records (e.g., a case or opportunity) are also not supported.
Attachments Not Synced
EAC does not support syncing of email attachments into Salesforce.
Data Stored in AWS, Not Salesforce
Captured activity data lives in Amazon Web Services (AWS), not natively in Salesforce. As a result:
You can view the data in Salesforce, but it’s not accessible in standard reports.
Data retention is limited: 6 months for free users, up to 24 months for paid.
If you discontinue EAC, your historical activity data will be lost.
Email Tracking Limitations
Open and click tracking is only viewable in Salesforce, not directly in Gmail or Outlook. This can lead to missed buyer signals in day-to-day email workflows.
Organizational Impacts
If someone leaves the company or changes roles, you must retain their EAC license to preserve their activity data. This can complicate data continuity and increase licensing costs.
Free Version Limits:
Up to 6 months of activity storage
Read-only activity dashboard (limited to 9 days of data)
Max of 100 users
Paid Version ($50/user/month):
24 months of activity storage
Full activity metrics dashboard
Higher user limits and expanded functionality
Einstein Activity Capture can be a powerful tool for improving operational efficiency—especially for teams looking to minimize manual tasks and enhance CRM data quality. However, it’s essential to weigh its benefits against its limitations, especially around data ownership, reporting flexibility, and long-term scalability.
Einstein Activity Capture is helpful—but has limitations. Here’s how to get more out of it, or avoid its downsides entirely:
Since EAC doesn’t support Enhanced Email or custom objects, have reps manually log high-priority communications for full visibility.
Use third-party tools or create custom dashboards to track activity metrics not available through EAC’s standard reports.
Limit auto-syncing of contacts and events when not needed. Admins should review user permissions and configurations regularly.
Since EAC data lives in AWS and expires, plan exports or use APIs if long-term visibility is important.
If a rep leaves, you’ll need to keep their EAC license to retain activity data—so have a plan for transitions.
Unlike EAC, Cirrus Insight stores all activity data directly in Salesforce, supports enhanced email logging, attachments, and custom object syncing—and gives you full control over what gets captured and where it goes.
No data loss. No black box. Just accurate, reportable activity tracking—built for modern sales teams.
As with any tool, Sales Cloud Einstein has its advantages and disadvantages. It can be an adequate tool for some organizations, while others may find it doesn’t solve all of their problems.
Let’s take a look at which companies will benefit from EAC and which businesses may want to look elsewhere.
EAC might work well for you if your organization:
On the other hand, EAC might not work for you if your organization:
While EAC may fit your basic company needs to sync standard records, track email communications, and automate your processes, other organizations may have more advanced needs.
At Cirrus Insight, we offer an alternative to remove unnecessary data entry for your sales team. With our seamless email and calendar integration, you’ll be able to automate and track emails, calendar events, and tasks within your Salesforce platform.
Discover more about Cirrus Insight’s features, and start syncing for free with a 14-day trial.
Emails captured by EAC are not stored in Salesforce records, so they cannot be queried using SOQL or included in standard Salesforce reports. Instead, the data is stored in Amazon Web Services (AWS) and displayed as a real-time view in the Activity Timeline on records like Leads, Contacts, Accounts, and Opportunities.
If you need to report on activity data, consider using Salesforce Inbox, custom logging solutions, or a third-party tool like Cirrus Insight that stores activity data directly in Salesforce.
| Feature | Einstein Activity Capture | Salesforce Inbox |
|---|---|---|
| Email & Calendar Sync | ✔️ Automated | ✔️ Manual or semi-automated |
| Data Storage | AWS (not queryable/reportable) | Salesforce records (queryable/reportable) |
| Enhanced Email Support | ❌ Not supported | ✔️ Supported |
| Customization | Limited | More flexible |
| Activity Metrics | ✔️ (premium only) | ✔️ (with advanced reporting) |
| Email Tracking (opens) | Viewable only in Salesforce | Viewable in Gmail/Outlook + Salesforce |
⚡ Inbox is more customizable and supports native reporting. EAC is more automated but limited in visibility and data control.
EAC offers limited customization options:
You can choose to enable or disable email and calendar event sync.
You can select which users are added to the sync.
You can define the visibility level of captured data (e.g., Private, Everyone, or Limited).
However:
You cannot choose which specific emails or contacts to sync.
Custom object support is not available.
Smart linking to the most relevant record is not included—emails are linked to standard records like Contacts or Opportunities based on matching criteria.
If you need full control over what gets synced and where it logs, tools like Cirrus Insight provide advanced configuration, custom object support, and real-time email logging directly into Salesforce.
There are two tiers of EAC:
Free (Standard) Version
Stores data for up to 6 months
No full activity metrics dashboard
Limit of 100 users
Data is read-only after 9 days
Paid Version (as part of Sales Cloud Einstein, approx. $50/user/month)
Stores activity data for up to 24 months
Includes full activity insights dashboards
Higher user limits and premium features
💡 Keep in mind: When your license ends, your activity data will no longer be accessible.