Best AI for Sales Calls Tools in 2026: How Voice AI and Conversation Intelligence Are Changing Sales

Voice conversations still matter in B2B sales and AI is finally giving teams the tools to make the most of every call.

In fact, research shows that 50–60% of B2B buyers still prefer phone contact during the sales process, a clear signal that conversations remain a core sales channel.

But here’s the catch: most sales organizations don’t capture or analyze what happens on those calls. 

That’s where AI for sales calls comes in. Instead of letting valuable conversational data go unanalyzed, modern voice AI technologies turn raw call audio into actionable insights.

In this guide, you’ll learn:

• What AI for sales calls really means
• The best AI voice and call intelligence tools in 2026
• Real use cases that drive performance
• How to implement AI in your sales call workflows

Let’s explore how AI is turning everyday sales conversations into measurable competitive advantage.

What Is AI for Sales Calls?

AI for sales calls uses voice recognition and natural language processing (NLP) to analyze conversations, track engagement, and guide reps in real time. It listens to what’s said, and how it’s said to surface insights that improve selling outcomes.

In plain terms, it’s like giving every rep a digital coach who joins every call, captures what matters, and helps them improve with every conversation.

Key functions of AI for sales calls:

• Call Transcription & Summarization: Turns every call into searchable text, automatically generating summaries and action items.
• Sentiment and Intent Analysis: Detects tone, emotion, and buying signals that reveal how a prospect truly feels.
• Conversation Scoring and Feedback: Evaluates key metrics like talk ratios, objection handling, and listening skills.
• Live Coaching and Objection Handling: Provides on-the-spot prompts and talking points to help reps adjust in real time.

Why AI Is Essential for Modern Sales Calls

AI isn’t just listening to your sales calls, it’s learning from them. Every conversation becomes a data source for smarter selling and stronger relationships.

Here’s why it matters:

• Real-time coaching: Catch missed objections, adjust tone, and keep calls on track as they happen
• Better conversation insights: Identify top-performing patterns, keywords, and follow-up moments
• Data-backed coaching: Replace “gut feeling” feedback with objective, data-driven insights
• Call summaries & CRM sync: Stop wasting time on manual note-taking, AI automatically logs summaries into your CRM
• Pipeline visibility: Predict deal health and buyer readiness based on voice patterns and engagement cues

Quick Comparison Table: Voice AI vs. Conversation AI

The Best AI Tools for Sales Calls in 2026

In 2026, sales calls aren’t just conversations, they’re data goldmines. AI tools are transforming every “hello” and “follow-up” into insights that coach reps, predict outcomes, and drive better buyer experiences.

If your team is ready to turn talk into traction, here are the 15 best AI tools for sales calls to try this year.

1. Cirrus Insight

If your reps live in Salesforce, Cirrus Insight is like having a smart sales assistant living in your inbox, prepping, coaching, and following up automatically.

• AI Meeting Prep: Automatically researches accounts, attendees, and opportunities so reps join every call ready to connect
• Live Meeting Coach: Acts as a real-time mentor, “whispering” smart questions and objection-handling cues as calls unfold
• Meeting Transcription & Conversational Intelligence: Captures, summarizes, and highlights key takeaways instantly, no more forgotten details
• Next Steps AI: Recommends follow-up actions like sending recaps, scheduling next meetings, or updating deal records
• Proposal AI: Drafts proposals and pricing in seconds, pulling context directly from Salesforce opportunities
• CRM AI: Keeps your CRM spotless, updating contact roles, tasks, and close dates automatically in the background

Why it stands out: Cirrus Insight unites your entire sales motion, from meeting prep to post-call action in one AI-driven workflow. It’s not just a note-taker; it’s a performance accelerator.

Ideal for: Sales teams who want a unified AI assistant for scheduling, coaching, and CRM automation, all seamlessly embedded inside Salesforce.

Pricing: Flexible, transparent tiers starting at $14–$21 per user/month, with a free trial available.

2. Gong

Ever wish you could replay every great sales call and know why it worked? That’s Gong.

• Captures, analyzes, and scores every conversation for performance insights.
• Highlights deal risk, talk ratios, and trending objections automatically.
• Syncs with CRMs like Salesforce and HubSpot.

Best for: Enterprise teams looking for deep conversational analytics and coaching at scale.

3. Chorus (by ZoomInfo)

Think of Chorus as your all-seeing call analyst, it listens, learns, and connects talk tracks to outcomes.

• Tracks engagement metrics like talk time and question frequency
• Reveals which call patterns correlate with wins
• Offers an AI-driven coaching library for managers

Best for: Sales enablement leaders wanting to replicate top performers’ success.

4. Avoma

If you’re tired of scribbling notes during meetings, Avoma has your back and your transcript.

• Records, transcribes, and summarizes calls in minute
• Tags topics automatically (like “pricing” or “next steps”)
• Pushes notes and insights straight into Salesforce or HubSpot.

Best for: Small-to-mid teams needing affordable call analysis and automatic follow-up notes.

5. Fireflies.ai

Fireflies.ai is like the friendly office bot that never misses a meeting and always remembers what was said.

• Records and transcribes calls across Zoom, Teams, and Meet
• Provides searchable transcripts with sentiment tagging
• Generates shareable call summaries for follow-ups

Best for: Teams that want lightweight, AI-powered note-taking without the heavy enterprise setup.

6. Salesken

If your reps could use a “coach in their ear,” Salesken is the real-time mentor they’ve been waiting for.

• Analyzes calls live, providing feedback on tone and objection handling
• Detects customer sentiment to guide conversations
• Summarizes performance metrics for post-call coaching

Best for: Sales teams focusing on real-time skill improvement and smoother talk tracks.

7. Wingman (by Clari)

Wingman is exactly what it sounds like, your rep’s AI sidekick on every call.

• Delivers live talking points and objection responses mid-conversation
• Flags risks like competitor mentions or pricing stalls
• Syncs insights directly into CRM and Slack

Best for: Growing sales teams that want a live, call-based performance coach.

8. Regie.ai

Outbound teams love Regie.ai because it writes, speaks, and sequences like a top SDR.

• Auto-generates personalized talk tracks for cold calls
• Analyzes performance trends to refine messaging
• Syncs with sales engagement tools like Outreach and Salesloft

Best for: SDRs running high-volume outbound campaigns with personalization at scale.

9. Talkdesk AI

Talkdesk AI brings enterprise-grade voice intelligence to every customer call.

• Detects emotion and intent in real time
• Routes calls automatically and generates follow-up summaries
• Offers a central dashboard for QA and coaching

Best for: High-volume sales or service teams needing large-scale voice automation.

10. Kaizan AI

If your managers want to spend less time guessing and more time coaching, Kaizan AI delivers clarity from every call.

• Turns conversations into visual dashboards and performance insights
• Recommends personalized next-step coaching
• Integrates with Slack and CRM for full visibility

Best for: Sales leaders who want actionable coaching data from real conversations.

11. Momentum

Imagine your call notes turning into to-do lists automatically, that’s Momentum.

• Extracts insights from call transcripts and sends them to Slack or Salesforce
• Automates reminders, task creation, and deal updates
• Keeps remote teams aligned on every opportunity

Best for: RevOps and remote teams that run workflows from Slack.

12. Lavender

Lavender may have started as an email coach, but it’s found its voice in sales calls too.

• Analyzes tone and empathy levels in communication
• Suggests better phrasing to boost connection and response rates
• Syncs with CRM for contextual preparation

Best for: Reps who want to sound more human and persuasive on every call.

13. Modjo

Modjo turns every customer interaction into a learning opportunity, especially for European teams.

• AI-driven tagging and performance tracking for calls
• Visual dashboards connecting conversations to deal outcomes
• Fully GDPR-compliant

Best for: EU-based teams looking for an intuitive, compliant Gong alternative.

14. Cresta

Cresta helps reps talk smarter, literally.

• Detects customer intent and emotion in real time
• Offers personalized coaching prompts during live calls
• Aggregates data for post-call analysis and manager dashboards

Best for: Fast-moving teams that balance inbound and outbound sales.

15. Balto

If you want real-time voice AI that actually listens and reacts, meet Balto.

• Gives instant prompts during calls, from compliance reminders to empathy cues
• Scores rep performance automatically post-call
• Integrates deeply with dialers and CRMs

Best for: SDR and call center teams who thrive on live, actionable feedback.

Quick Comparison Table: Top AI Sales Call Tools (2026)

How to Implement AI for Sales Calls (Step-by-Step)

Bringing AI into your sales call workflow doesn’t have to be complicated. The key is to start small, integrate strategically, and scale based on measurable impact. 

Here’s a simple five-step framework that top-performing teams use:

 1. Define Your Call Objectives and Data Goals

Before jumping into tools, define what success looks like.

• Are you aiming to improve call quality, reduce ramp-up time, or forecast deals more accurately?
• Identify what metrics you’ll measure, talk ratios, win rates, or conversion from call to opportunity.
• Map out where call data lives (CRM, dialer, video platform) so your AI has context.

Pro tip: The more structured your CRM data is, the more accurate your AI analysis will be later.

2. Choose the Right AI Sales Call Platform

Every team’s workflow is different, so pick a solution that fits your process — not the other way around.

• Voice AI tools (like Balto, Cresta) are great for real-time feedback
• Conversation AI tools (like Gong, Chorus, Cirrus Insight) are ideal for post-call insights and coaching
• Prioritize CRM-native platforms if Salesforce or HubSpot anchors your stack

Pro tip: Cirrus Insight offers a balanced approach, real-time coaching during calls, plus automated post-call summaries and CRM updates.

3. Integrate AI with Your CRM and Communication Tools

Your AI is only as powerful as the systems it connects to.

• Sync with your CRM for contextual data (accounts, opportunities, contacts)
• Connect dialers, Zoom, Teams, or Gmail/Outlook for full visibility into conversations
• Set permissions to ensure call data syncs automatically without privacy risks

Pro tip: Look for integrations that support two-way sync, so call data not only flows into your CRM but also powers follow-up recommendations back to reps.

Why Cirrus Insight Completes the AI Sales Call Tech Stack

AI tools can record and analyze conversations, but Cirrus Insight goes a step further. It doesn’t just tell you what happened on a sales call; it helps you act on it instantly.

• With AI Meeting Prep, your reps step into every call already briefed with account insights, buyer roles, and engagement history.
• When the conversation starts, a Live Meeting Coach listens in quietly — offering real-time suggestions to keep deals on track.
• After the call, Meeting Transcription and Next Steps AI take over, summarizing key points, logging everything to Salesforce, and recommending the next move, whether it’s a follow-up email, proposal, or task update.

Cirrus Insight isn’t just an AI call recorder. It’s the connective tissue between your conversation intelligence and your CRM workflow, guiding reps before, during, and after every call, all inside Salesforce and your inbox.

The result: less admin, cleaner data, and smarter conversations that actually close.

→ Book a 30-minute live demo to see how Cirrus Insight turns every call into a sales advantage.

Frequently Asked Questions (FAQ)

1. What is AI for sales calls?

AI for sales calls uses voice recognition, natural language processing (NLP), and machine learning to analyze conversations between sales reps and buyers. It helps capture insights, identify buying signals, and coach reps in real time, turning every call into a data-driven learning opportunity.

2. How does voice AI work in sales?

Voice AI listens to live or recorded calls, identifies keywords, tone shifts, and engagement cues, and then provides feedback. It can also automate note-taking, summarize key moments, and flag follow-up actions. This allows reps to stay focused on the conversation while AI handles the admin.

3. What are the best AI tools for sales calls in 2026?

Top-rated AI sales call tools in 2026 include:

• Gong – for in-depth call analytics and deal insights
• Chorus – for coaching and conversation breakdowns
• Cresta – for real-time rep guidance
• Avoma – for meeting summaries and playback
• Balto – for live sales call coaching
• Cirrus Insight – for AI-driven meeting prep, real-time coaching, and CRM automation

Each excels in a different area, so the best choice depends on your sales motion and CRM environment.

4. What’s the difference between voice AI and conversational AI for sales calls?

• Voice AI works in real time, guiding reps during calls with prompts and responses.
• Conversational AI analyzes post-call recordings to generate summaries, insights, and performance feedback.

 Many top tools (like Cirrus Insight and Gong) now combine both to deliver continuous coaching before, during, and after the call.

5. Can AI help improve sales call performance?

Yes. AI improves performance by analyzing talk ratios, objection handling, tone, and buyer reactions. It provides data-backed feedback to help reps refine their approach, personalize follow-ups, and increase win rates over time.

6. Is Cirrus Insight an AI sales call platform?

Yes. Cirrus Insight has evolved into a complete AI-powered sales co-pilot. It combines meeting prep, live coaching, transcription, and CRM automation. Reps get real-time prompts during calls and automated follow-up actions afterward, all synced directly to Salesforce.

7. Can Cirrus Insight integrate with other AI tools or CRMs?

Cirrus Insight integrates natively with Salesforce and connects with major calendar and email platforms like Gmail and Outlook. It can also complement tools like Gong or Avoma by bridging conversation intelligence with CRM workflows.

8. Does AI replace sales managers or coaches?

Not at all. AI enhances coaching, but it doesn’t replace human leadership. Instead, it provides objective data and insights, allowing managers to focus on strategy, empathy, and high-value training rather than manual review.