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To add an app for Outlook, you need to start from Outlook and be connected to Exchange.
To use an app for Outlook, you will need to be connected to Exchange.
In the top menu bar , go to Admin > Exchange
Navigate to Organization > Apps
Click the + icon, and click Add from URL
Enter the URL for the app in the box. It'll end with .xml. For example, here is the URL for the Cirrus Insight app: /office365/cirrusinsight.xml
(Note: If you wanted to "Add from file" then you would download the XML file and then upload it.)
You can then use the Pencil icon to edit how the app is enabled for the entire organization:
Test drive Cirrus Insight free for 14 days. No credit card required.