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Your Guide to Participating in Dreamforce 2021

Dreamforce 2021 LogoFall is approaching, which usually means it’s time to get ready for Dreamforce. Salesforce Dreamforce is one of the largest and most well-known technology conferences.

The annual four-day event consists of innovative and immersive experiences, including keynote speeches, interactive sessions, demos of Salesforce tools, and plenty of opportunities to have fun and network.

As cities continue to limit large in-person events due to the pandemic, many have been wondering, “Is the Salesforce Dreamforce conference happening in 2021?”

The answer is yes!

Salesforce Dreamforce 2021 will start on September 21, 2021, and it will focus heavily on a revamped digital experience to allow virtual attendance on Salesforce+.

Here’s what you’ll learn:

What Is Salesforce Dreamforce?

Salesforce Dreamforce is an annual four-day tech conference that brings the Salesforce community together. It began in 2003 and has grown into one of the largest and most popular events in the technology industry featuring keynote speakers, breakout sessions, hands-on demos, and networking opportunities.Cirrus Insight. Dreamforce entrance.Individuals from various industries attend Dreamforce to network, discover the newest innovations in Customer Success, and learn from inspiring keynote speakers like Tim Cook, Barack Obama, and Salesforce CEO Marc Benioff.

It’s an exciting opportunity to expand your knowledge, whether you’re a Salesforce admin or work on your company’s marketing or sales team.

When is Dreamforce 2021?

Salesforce Dreamforce 2021 is a global event scheduled from September 21st to September 23rd, 2021. The conference is being held in San Fransisco with limited in-person attendance All other attendees can participate globally through the Salesforce+ streaming service.

Dreamforce 2021 Locations

Salesforce Dreamforce 2021 will include onsite events in San Francisco and content streamed on the new streaming service Salesforce+.

All in-person events will occur outdoors at venues in downtown San Francisco, except for indoor registration and restrooms. Furthermore, the onsite events will follow a robust COVID protocol, including vaccination requirements and sequential testing.

Attendance for in-person sessions will remain extremely limited to ensure the health and safety of all participants. Individuals will receive a personal non-transferable registration link from Salesforce if they are invited to attend the onsite conference.

How Do I Attend Dreamforce 2021?

The in-person onsite experience in San Francisco is available on an invite-only basis to Salesforce MVPs.

However, anyone interested in attending Dreamforce virtually can sign up for free on the Salesforce website.

Typically, half of Salesforce Dreamforce event attendees are Salesforce customers and prospects. The other half includes employees, community members, and speakers.

For Dreamforce 2021, Salesforce invites everyone from trailblazing entrepreneurs to individuals interested in starting a career in technology.

Cirrus Insight. Dreamforce 2021 Trailblazers log-in webpage.

To register for Dreamforce 2021, you’ll need to sign up for a free Salesforce+ account. If you have questions during the sign-up process, you can contact their team at

Can I Attend Salesforce Dreamforce 2021 Virtually?

Yes. In-person events are limited to individuals on an invite-only basis. However, you can catch all of the Dreamforce content on the all-new Salesforce+ streaming service.

Salesforce+ will have over 100 hours of original conference content. Videos will be divided among four core channels: Primetime, Customer 360, Trailblazer, and Industries.

Dreamforce 2021 Itinerary

Dreamforce 2021 will feature luminary keynote speakers such as Salesforce CEO Marc Benioff, Will Smith, Jane Fonda, and Mercedes-Benz CEO Ola Källenius.

Cirrus Insight. Keynote speakers at Dreamforce 2021.

Keynote sessions and learning opportunities at Dreamforce will cover topics ranging from delivering engaging customer experiences to transforming customer success and the latest innovations on Salesforce.

You can view the full schedule here and save events to your calendar while you’re prepping for Dreamforce 2021.

In addition to inspirational keynote sessions, Dreamforce includes demos from Salesforce partners, interactive customer sessions, and Salesforce certification exam prep.

What’s more, conference content will be available on-demand on Salesforce+ after Dreamforce ends.

Sessions for Salesforce Admins

Salesforce admins will find three #AwesomeAdmin sessions on the Salesforce+ Trailblazer channel.

#AwesomeAdmin sessions include The Future of Admin Success, Design and Build Apps Fast, and Automate Apps Fast.

Sessions for Developers

The Trailblazer channel will feature three main sessions for Salesforce Developers. These include Innovation from Anywhere with Salesforce Developers, Create User Experience with Lightning Web Components, and Develop Enterprise Applications with Apex.

Developers can also check out the True to the Core – Customer Forum, where co-founder and CTO Parker Harris, COO Bret Taylor, Chief Product Officer David Schmaier, and other product team leaders will provide product roadmap insights and answer customer questions.

Sessions for Architects

Architect content at Dreamforce 2021 will also live on the Trailblazer channel. In 2021, Dreamforce will host its first-ever main show for architects, Build the Future of Business with Salesforce Architects.

In addition to the main show, architects can look forward to sessions covering Architecting at Scale, Navigating Your Salesforce Architect Career, and Salesforce Industries for Architects.

Sessions for First-Time Attendees

If this is your first time attending Dreamforce or new to the tech industry, there’s plenty of content to help get your feet wet. You can start with the Dreamforce Main Show, where CEO Marc Benioff will talk about how Customer 360 supports businesses of all sizes.

The Industry Success from Anywhere session covers the future of the digital-first work from anywhere workplace.

And finally, the Be a Trailblazer: Skill Up and Connect from Anywhere sessions will show you how to build a career within the Salesforce ecosystem.

Cirrus Insight. Conference attendees listen to speakers.

Activities at Dreamforce

Although Salesforce Dreamforce began as a technology conference, it’s grown into much more.

Here are some of the activities included in Dreamforce:

  • Keynote sessions
  • Breakout sessions
  • Hands-on demos
  • Salesforce training and certification
  • Trailhead Zone featuring Salesforce leaders and product experts
  • Customer Success Expo and Campground

Dreamforce Virtual Events

Several Salesforce sponsors and tech companies are hosting virtual networking events and online watch parties.

Here are a few events to keep an eye on:

OwnBackup Local Watch Parties

OwnBackup is a top-rated cloud data protection program for Salesforce.

They are hosting local watch parties on September 21, 2021, where Trailblazers can come together to livestream Dreamforce content while enjoying food, drinks, and networking opportunities.

The local watch party schedule is as follows:

  • Atlanta @ Rock N Taco 11:30 EST
  • New Jersey @ OwnBackup HQ 11:30 EST
  • London @ M Restaurant 4:40 PM
  • Paris @ Espace 56 5:30 PM CEST

Elements Pre-Conference Sessions

Elements is a configuration knowledge platform for Salesforce users.

Elements will host four days of action-oriented pre-conference virtual sessions from September 14-17, 2021.

You can register once and receive access to all live events and on-demand recordings. The sessions include insights geared towards CRM managers, business analysts, admins, developers, architects, testers, and consultants.

For the full list of Elements events, visit their #DF21 page for the schedule.

Dreamforce Health and Safety Policies

Salesforce considers health and safety a top priority for Dreamforce 2021. The conference will follow all local pandemic health guidelines for in-person events.

Those invited to join in-person events in San Francisco are required to be fully vaccinated against the 2020 pandemic virus. Salesforce will also conduct testing onsite during the conference.

Due to safety concerns from the pandemic, official Dreamforce parties, known as “Dreamfests,” are not scheduled for the 2021 conference. However, you can find networking opportunities through Salesforce sponsors and partners online and in person.


  • What is Salesforce Dreamforce? Salesforce Dreamforce is an annual four-day technology conference hosted by Salesforce.
  • Is Dreamforce happening in 2021? Salesforce Dreamforce 2021 is scheduled for September 21-23, with limited in-person attendance in San Francisco. All other attendees can participate globally by tuning into the Salesforce+ streaming service.
  • How much does Salesforce Dreamforce cost? Salesforce Dreamforce 2021 is free.

Final Thoughts: Your Guide to Participating in Salesforce Dreamforce 2021

Salesforce Dreamforce 2021 will feature the company’s all-new streaming service Salesforce+. Although in-person attendance in San Francisco will be extremely limited, virtual attendance is available globally.

Participants can hear from speakers like Marc Benioff, Will Smith, and more. Salesforce invites industry veterans and newcomers alike to further their tech careers at Dreamforce 2021.

Explore Cirrus Insight Salesforce Sync today to get more out of your customer data and automatically sync the rest of your tech stack with Salesforce.

Maddy Osman
Maddy Osman

5+ years of content writing for companies such as Cirrus Insight, Automattic, HubSpot, Sprout Social, Bluehost, Wix, and more. My background in WordPress web design contributes to a well-rounded understanding of SEO and how to connect brands to relevant search prospects.

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