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Hi. I’m BJ, and I’m the LinkedIn Expert here at Cirrus Insight.
Since our Sales Team, your sales team, and so many others around the world utilize LinkedIn, we thought it would be worth starting a class on mastering the platform.
And since you’re probably using LinkedIn already, and know you have to be on there to find prospects and expand your network, we’re going to skip the preamble and get right to it.
You already know why LinkedIn is an important platform to use.
So let’s start with something you don’t know: If I threw a rock at a randomly selected group of LinkedIn users, the odds are good that I’ll hit a sales professional.
That's the bad news.
There are A LOT of you. And depending on what industry you work in, all those other salespeople could be working for your competitors.
The good news is that you can stand out from this crowd and differentiate yourself using your LinkedIn profile.
So that's where we're going to begin our class. Because if you can differentiate yourself, and give the decision-makers you're trying to reach a reason to reach out to you, then we've already increased the probability of you closing that deal.
So, here is your first assignment: I want you to take out a piece of paper. (Don't do this assignment on your computer or phone. Do it on a piece of paper because you'll be more likely to remember what you write.)
On that piece of paper, I want you to write down two things.
First, write down the problem you are trying to solve for your customer. Or that your company is trying to solve for your customer.
Then, I want you to write down all the things you would consider yourself "good" at.
You don't need to be an expert in any of them. You just need to be good enough at it, so that you could teach someone, who knows less than you do, about the thing if they were to ask.
This sounds like an easy assignment, but it's not. You really have to think about it. So we're going to stop there, and this week, I'll be back to tell you about what to do with the list.
Because that list you come up with is going to be the key to differentiating yourself and getting, and keeping, the interest of your prospect.