B2B Sales Collateral: 23 Case Study Example PDFs

By Erika Desmond | 06/17/2025

Are you looking for inspiration when creating your own Case Studies? In correlation with our sales team, we've collected 21 real case study examples to help you create your own sales collateral. They highlight important issues and showcase real solutions that will help you increase sales.

You can expect actionable tips for startups, testimonials from real experts, high-quality SEO practices that boost sales, several success stories, best practices to improve products and services to attract more potential customers, and so much more.

Read our guide to writing winning case studies here.

Case Study Examples

1. Workday - Flextronics and Workday - Simplicity as a Competitive Advantage

2. Wordstream - ScreeningWorks Becomes a Resident Expert in PPC - Advertising with WordStream's Guidance and Tools

3. VMware - Better Together: VMware and CenturyLink Deliver More Choice and Flexibility in the Cloud

4. UserTesting - Automattic Elists UserTesting to Help Create a User-Centric Experience with WordPress.com - Prominent blogging platform utilizes UserTesting to make remote team collaboration easier.

5. Taboola - The Line Uses Taboola and Content Marketing to Drive Sales

6. Red Hat - North Carolina Transforms Its State Website - Modernizing State Government

7. Rackspace - Xero Makes Beautiful Accounting Software Fastster with Focus on Growth, Performance - Rackspace Managed Cloud provides power and agility to get new products to market faster.

8. Outbrain - Case Study: How a Leading Women's Fashion Retailer Drove Engaged Traffic via Earned Media

9. Optimizely - Fab Uses A/B Test to Improve Customer Shopping Experience - Test Led to 49% More Customers Adding Products to Their Carts

10. LivePerson - Customer Success: Leeds City Council Pioneers Live Chat to Engage Citizens Online

11. LinkedIn - HubSpot Drive High-Quality Leads with Sponsored Updates in the LinkedIn Feed

12. LeadGenius - Cutting Through a Crowded Market with High-Quality Leads

13. Engagio - Case Study: InsightSquared

14. DocuSign - Salesforce.com Closes 90% of Deals in 1 Day; 71% in One Hour with DocuSign eSignature Solutions: Salesforce Uses DocuSign to Get Business Done Faster, in Over 40 Use Cases

15. Datanyze - The HubSpot Success Story

16. Contently - How Weebly Saved "a Million" Hours on Content Production and Achieved a 3X ROI

17. Cisco - Superior Service and Experiences: Talbots Uses Collaboration to Bring Customer Care Channels under One Umbrella to Provide an Easy-to-Use Consumer Experience Across Any Channel.

18. Bitly - How One Ecommerce Business Solved the Omnichannel Challenge with Bitly Campaigns

19. Betts Recruiting - Greenhouse & Betts Recruiting Partner to Find Strategic Sales Ladders

20. Amplitude - How Calm Increased Retention 3X After Switching to Amplitude from Mixpanel

21. Adobe - RBS, Earning Customer Trust: Focus On Modern Banking, Outstanding Service, and Inventive Marketing Transforms Customer Experiences at Leading Multinational Bank

22. WP Engine - Reliability Key to Web Hosting Success: Manifesto Selects WP Engine as Partner of Choice for Delivering Digital Content to Clients using WordPress

23. Zenefits - Passport Goes 100% Paperless and Modernizes HR with Zenefits

One thing is for sure! It took some effort to write a case study like any of the ones on our list. As you can see from the case study titles, there is something for sales and marketing, something about addressing customer pain points, a thing or two about digital marketing, and a few business case studies. When you read them, you can learn how to overcome sales challenges, improve data management, streamline inventory management, and learn how to value your product properly.

If you or your company has reached a point in its existence where prospective customers are flocking to purchase your product or service, you are ready to begin to structure a case study of your own. Help readers with their sales funnels and show them how to create a proper value proposition. Here at Cirrus Insight, we are always looking for a solution to a common problem, and we have created our platform that helps marketers have easier lives.