You've identified and connected with your prospect, explored their situation, and booked a meeting. Your prospect is getting close to making a decision, but first you have to give them your sales presentation.
Things are getting serious.
Your sales deck should provide a background to your presentation, but what goes in a great sales deck?
The goal of a sales deck is to "visually and textually present your sales narrative to your ideal customer in a way that convinces them to buy your solution." - Peter Kazanjy
We've collected 22 sales deck examples to help you create your own winning deck.
Jump to a deck:
Your sales deck should support your presentation. It provides a starting point and context to have a conversation around, not a crux to coast through a generic pitch.
Opt for graphs, charts, images and white space over text. The more words on the page, the more they're reading the text and not listening to what you're saying.
The meeting is for your prospect, not you. If they'd like to steer the conversation in a new direction then let them do so. Be flexible and adapt to where your prospects interests lie.
The less they talk the less chance you have of closing the sale. Even though you're presenting this is still a two way dialogue, so get them involved in the conversation where you can.
Tailor your presentation based on your prospects interests. It should feel like it's customized to them. Don't have an overly broad focus - use what you've learned about your prospect and what they care about.
At a minimum, your Sales Deck should include:
Peter Kazanjy, founder of TalentBin (acquired by Monster) put together a must watch presentation called Sales Decks for Founders. Even if you're not a founder, it's equally as relevant for marketers and salespeople who want to create a winning deck: