The goal of a sales deck is to "visually and textually present your sales narrative to your ideal customer in a way that convinces them to buy your solution." - Peter Kazanjy
Just like we did with our giant list of sales email templates, we've collected 20 sales deck examples to help you create your own winning deck.
A sales deck is a visual presentation—typically in slide format—used by sales teams to communicate the value of a product or service during a pitch. It’s more than just a set of slides; a great sales deck tells a compelling story that speaks directly to the prospect’s pain points, offers a solution, and builds a case for why your offering is the right choice.
Whether you're presenting live in a meeting or sharing it as a follow-up, the goal of a sales deck is to build trust, spark interest, and drive the deal forward. The best sales decks are clear, engaging, and customized to the audience.
This sales deck from Zenefits is simple yet informative. It can be modified for any industry as the design elements in this template are basic but it has consistency in its style, typography, and colors.
To make a clear distinction between its brand and its competitors, Zoura’s deck uses image-rich backgrounds and contains minimal texts. Zoura's sales deck contains a presentation that communicates its value, vision, and story.
Facebook’s sales deck is persuasive because it appeals to multiple audiences by providing different strategies based on business objectives.
In crafting its sales pitch, Uber has a remarkable concept that is catchy and somehow connected to what's happening worldwide. It depicts the growth model of Uber, the digital revolution, and the system that solves the taxi industry's current problems.
Reddit stepped up and built a sales deck that was engaging. It contains custom memes and images that make you laugh. But in advertising and marketing, it demonstrates that it can be a solid contender standing alongside advertising giants like Google and Facebook.
A sophisticated and professional-looking deck from Immediately. It illustrates a concise and clear message. It also displays mobile-based sales solutions for companies.
Grindr is an LGBTQ social networking and online dating app. It has an innovative, sharp, and modern style theme, including mini infographics and short text as well which is readable and organized.
Similar to its 2014 counterpart, Snapchat’s 2015 sales deck gets right to the point. It doesn’t waste space with boring or fluffy intros, and instead kicks things off strong with “Snapchat is the best way to reach 13-34-year-olds”.
Snapchat’s 2014 sales deck does a great job at getting right to the point about its key differentiator and core product functionality. This sets the tone for the rest of the presentation which is built around these core features.
This deck from Tumblr does a good job of visually showing their new business product, and not just letting the text do all of the selling. On that note, we would have liked to see more concise and easy to remember sentences.
ProdPad’s sales deck was easy to grasp. It directly addresses the problem of its target market with simple visualizations of its solutions using large, bold fonts and fun photos.
This sales deck concentrated on the launch of LeadCrunch’s new product. With larger fonts - numbers are emphasized and icons are used for visual appeal. The presentation is seamless through a clear color scheme.
Adgibbon’s superb business presentation visually illustrates its product and keeps each slide lively and engaging.
Bounce Exchange’s deck tackles all of its potential customers' specific needs by highlighting their product features that summarize its data visualization, analysis, and design.
This customer-centric sales deck has a simple and minimalistic style yet compelling, on point, and graphically interesting. It explains more of its product’s capabilities and its customers’ needs.
This deck clearly explains the product's advantages and gives a step-by-step walkthrough of how the product performs. It explains succinctly what data it operates on and how it is implemented.
With a vivid color scheme and graphics, Office 365's business presentation is top-notch. It also concisely conveys the message and highlights its features and the data was easily interpreted using pictograms.
Peter Kazanjy, founder of TalentBin (acquired by Monster) put together a must watch presentation called Sales Decks for Founders. Even if you're not a founder, it's equally as relevant for marketers and salespeople who want to create a winning deck:
A great sales deck doesn’t just inform—it persuades. To make your pitch memorable and effective, keep these best practices in mind:
Start by identifying a challenge your audience cares about. Hook their attention by showing you understand their pain points before jumping into your solution.
Structure your deck like a narrative. Introduce the problem, present your solution, show the results, and finish with a clear call to action. People remember stories more than stats.
Don’t just list product features. Emphasize business value—how your solution saves time, increases revenue, reduces risk, or improves efficiency.
Use clean, consistent slides. Limit each slide to one main idea and support it with visuals or short bullet points. Avoid text-heavy slides.
Add credibility with case studies, testimonials, or logos of existing clients. Show how others have succeeded with your solution.
Customize your deck based on who you’re talking to—different personas care about different outcomes. A CFO may want ROI, while a VP of Sales wants quota achievement.
Always close with a clear next step: book a demo, start a trial, or schedule a follow-up call. Guide the prospect forward in their journey.
Your sales deck templates should support your presentation. It provides a starting point and context to have a conversation around, not a crux to coast through a generic pitch.
Opt for graphs, charts, images, and white space over text. The more words on the page, the more they're reading the text and not listening to what you're saying.
The meeting is for your prospect, not you. If they'd like to steer the conversation in a new direction then let them do so. Be flexible and adapt to where the interests of your prospects lie.
The less they talk the less chance you have of closing the sale. Even though you're presenting this is still a two-way dialogue, so get them involved in the conversation where you can.
Tailor your presentation based on your prospect's interests. It should feel like it's customized to them. Don't have an overly broad focus - use what you've learned about your prospect and what they care about.
At a minimum, your Sales Deck should include:
Frequently Asked Questions (FAQs)
In creating your own sales deck, follow the traditional sales narrative: identify the audience and their dilemma, encourage them to understand the problem, present your offer as the most realistic alternative, and provide a case study to show that it works.
There should be a few key elements of a sales deck: a catchy opening slide (cover image); a story to start your sales pitch. Data is also necessary such as graphs, statistics, charts, quotes, and which are also supported by other facts and information to be presented to the target audience.
While the terms are often used interchangeably, a sales deck is usually tailored for direct customer conversations, focusing on product value and solving a specific problem. A pitch deck, often used by startups, is typically aimed at investors and emphasizes the business model, market opportunity, and growth potential.
Keep it concise—10 to 15 slides is ideal. Each slide should support your narrative and move the conversation forward without overwhelming your audience with details.
You can start with a template, but customization is key. Tailor your deck to the prospect’s industry, pain points, and decision-making role for the highest impact.
If the deck is self-explanatory, it can be shared ahead of time to spark interest. However, it's usually more effective to walk prospects through it during a meeting, then follow up with a copy afterward.
Popular tools include PowerPoint, Google Slides, Canva, and Pitch. Choose one that fits your workflow and allows for easy design, collaboration, and sharing.
Eliminate busy work for your team and increase pipeline conversions while mitigating risk.