Any sales reps worth their salt will rely on tons of different tools to increase their efficiency and productivity, these include CRMs, third-party programs, and email extensions just to name a few. More often than not, the most helpful tools are the kind that gives you information that you can use to improve your processes, create better products, and reach more prospects.
However, there is one incredibly rich source of data that many people overlook: email. If you can understand how people engage with your emails, you can understand your prospects. And once you have that down, there’s nothing stopping you from creating a killer email marketing and sales strategy. That is why we believe that an email tracker is one of the best investments you can make as a sales rep.
Normally, when you hit send from your Outlook, or another email client, you have no idea what your customers do with it. A lot of questions are unanswered.
Do they open it, leave it unread, junk it immediately? Which customers are more likely to read them? Do they click on any of the links inside your email? If so, which ones? What device did the customer use to open your mail?
But if you had a way to track your Outlook emails, you would have answers to all of these questions and more.
Email tracking refers to any method of monitoring what happens to your emails on the recipient’s end. Outlook trackers not only send you to read receipts and other information about customer behavior, but some of them can also integrate into your CRM and other software to help you put that knowledge to use.
With a wide range of free and paid tracking tools, anyone can track their Outlook emails. But the people who benefit the most from this process are business owners, marketing professionals, sales representatives, and customer support staff.
Even though it sounds very high-tech, tracking an email actually relies on simple technology. When you use an email tracker, the software adds a small, practically invisible 1×1 pixel image in the body of your email. The tracker actually monitors that specific pixel.
When the pixel is loaded, it is assumed that the recipient opened the email. Then, after the email is tracked, you get notified automatically.
Of course, this is just the very basic science behind Outlook mail tracking. More sophisticated and advanced systems use a mix of different technologies to provide you with the data you’re looking for.
Price: Starter plan starts at $27/month
Check out this video tutorial to see exactly how Cirrus Insight works!
Cirrus Insight comes with a whole host of features. Not only can you track emails and other relevant data, but you can also write engaging emails using their templates, schedule meetings in one click, and update Salesforce right from your inbox. Get started for free today!
Price: Pro plan starts at $12/month
Yesware is a powerful email tracking tool that lands your messages in the inbox, not in the spam folder. Plus, you also get valuable integrations with LinkedIn Sales Navigator and Salesforce as well.
Price: Professional plan starts at $10/month
Easily track email opens, website clicks, location, and other important recipient information. A Contact Monkey plan also comes with stunning professional email templates and Salesforce data integration.
Price: Free plan available; Pro plan starts at $10/month
Besides your standard email tracking, BananaTag also allows you to create beautiful, responsive, multimedia-rich emails with an intuitive drag-and-drop builder. You can also schedule emails, track attachments, and access detailed email analytics.
Price: Starter plan starts at $50/month
HubSpot may be a little pricey, but that’s because it’s not your run-of-the-mill email tracker. HubSpot is a full CRM with powerful email tracking capabilities. The software also has calls, chat, scheduling, and tons of other functionalities.
Price: Free plan available; Regular plan starts at $7/month
Unlike most of the other options on this list, SalesHandy offers free UNLIMITED email tracking with no strings attached. But for just a few more bucks a month, you can take advantage of advanced features like document tracking and mail merge.
Price: Free plan available; Personal plan starts at $4.99/month
Basic Boomerang accounts get the most important features like response tracking, read receipts, and click tracking, which makes this one of the best free tracker tools on the market.
Price: Free plan available; Pro plan starts at $2.49/month
The free MailTrack plan gets unlimited email tracking, which is great for businesses on a budget. But if you get the yearly PRO plan—at just $2.49 a month—you’ll have access to full metrics, click tracking, and much more.
Even though this guide is about the benefits of using an email tracker, it’s worth noting that even the best email tracking tools have their limitations.
There are a few cases where email tracking doesn’t work or is simply not accurate. There is always the possibility that the recipient opened your email, but because the pixel did not load (some email clients, especially mobile ones, disable image loading as a default), you weren’t notified.
The opposite can also be true—the recipient didn’t read the email, but since the pixel was rendered as part of a message preview, the tracker considered it “opened”.Inaccurate tracking can also happen if the recipient has Adblock or another type of tracking blocker installed. Then, the biggest problem of all: some individuals and companies have security systems that block any kind of tracker, which means that the person you sent it to might not have received it at all.
Despite the limitations, however, email tracking is still an essential tool in any sales professional’s arsenal. You may not get 100% precise and accurate data, but the information you do get is still reliable enough for you to strategize around them.
Is email tracking really worth all the fuss? There are many scenarios in which having an email tracker for your Outlook can be incredibly helpful.
First, it helps you keep track of the clients who’ve read your email and those who haven’t. From here, you can craft personalized follow-up emails that target the right person.
Second, based on your open and click-through rates, you can find out what sales tactics work and which ones don’t. Then you can refine your future emails so that they use more of the former and are more effective at addressing your customers’ needs.
Third, knowing how your clients engage with your emails can give you valuable insight into which prospects are the “warmest” leads. These are often the people who open your email multiple times and those who tend to open your emails quickly upon receiving it.
Lastly, email tracking can be helpful even on the business/operations side of things. If you send out invoices, contracts, and other important documents, those are things you definitely want to keep an eye on.
Before we go into our list of the best email trackers, we want to share with you how we selected our top picks. Every business has its own specific challenges and needs, so ask yourself the following questions and let the answers lead you to the best tracker for your needs!
Email tracking isn’t perfect, but it’s a pretty simple yet effective way to boost your business. Knowing what happens to your emails once you’ve sent them is the key to creating better email marketing campaigns, understanding what makes your customers tick, and improving you and your sales team’s performance.