Account Executives have been working cross-functionally in and out of the office for decades, but working from home and making deals using new communication tools have created a rift between AE’s and their metrics.
To improve your sales process, strengthen your funnel, and close more deals, it’s essential to empower your team with the proper sales tools. With so many options to choose from, it can be challenging to decide which tools are best for your business.
Table of Contents
- 16 best sales tools for sales reps
- What are sales tools?
- Why sales tools are essential to your sales process
- Tips for choosing the right sales tools for your business
16 Best Sales Tools for Sales Reps
Sales success in 2025 will rely on using the right tools across every stage of the sales process — from prospecting to closing deals. Here’s a guide to the best sales tools for sales reps, organized by core function.
Best CRM Tools
Cirrus Insight
Cirrus Insight is a Salesforce integration that works to automatically sync information from your inbox to your Salesforce CRM platform.
A powerful tool like Cirrus Insight empowers you to create and edit your Salesforce contacts, events, and activities without leaving Gmail or Outlook. You can also access your Salesforce email templates within your inbox to eliminate back-and-forth browser switching. Not to mention, receive timely buyer signals when your customers open and read your emails.
To stay productive on-the-go like most Account Executives, Cirrus Insight has a mobile app.
Cirrus Insight offers an all-in-one suite of sales productivity tools — including email tracking for more personalized outreach and simplified meeting scheduling.
Salesforce
Salesforce remains the top CRM for companies of all sizes. It centralizes customer data, supports customizable workflows, and integrates with thousands of sales tools to streamline relationship management.
Best Sales Automation Tools
Zapier
Zapier helps sales reps automate repetitive tasks like data entry and lead routing across thousands of apps. Ideal for small to midsize teams looking to increase efficiency without heavy IT support.
Clari
Clari is a revenue operation and sales forecasting software that does away with tedious spreadsheets. Using artificial intelligence (AI) and automation, Clari provides real-time data and predictive insights to deliver accurate pipeline projections.
You can also set goals to monitor and track progress against your key performance indicators (KPIs) and easily spot risk and opportunity areas.
Everstring
Acquired by ZoomInfo in 2020, Everstring is a leading business-to-business (B2B) data solutions platform powered by AI.
The intelligent tool automates sales prospecting, provides enriched firmographic information, and simplifies account-based marketing (ABM). Using data science and sales automation, you can build your Ideal Customer Profile (ICP) in minutes to focus on target accounts and high-intent leads.
Best Sales Communication and Collaboration Tools
Zoom
Zoom is one of the best sales tools for small businesses.
The cloud-based video conferencing app offers robust features for sales managers and teams.
With the free version alone, you can:
- Have unlimited one-to-one meetings
- Host up to 100 people
- Have up to 40 minutes worth of group meetings per month
From live screen sharing to in-video chat capabilities, Zoom also makes it easy to collaborate with your team from anywhere on any device.
Slack
Slack speeds up internal communication and collaboration, reducing sales cycle time by up to 60%. With easy integrations into CRMs and project management tools, it’s a hub for keeping sales reps aligned and informed.
Best Sales Enablement and Productivity Tools
Guru
Guru is a knowledge management sales software that keeps everyone in sync. You can think of the sales tool as an internal wiki to quickly access all the company resources you need.
Spend less time searching for details and more time on essential tasks. According to Guru's data, users spent 60% less time searching for information across a company.
DocuSign
DocuSign makes remote work a breeze and keeps your business secure with its electronic signature (eSignature) tool — eliminating paperwork and delays. Account Executives or Advisors that work with secure personal information can rely on DocuSign to keep attachments secure.
You can send eSignature requests in one click, trigger actions, and create templates for commonly used documents to save time.
Not to mention, DocuSign’s data reveals that using the tool can result in an 18% reduction in agreement errors.
Best Lead Generation and Sales Intelligence Tools
Leadfeeder
Leadfeeder identifies anonymous website visitors and surfaces buyer intent data, helping reps fill their pipeline with high-quality leads. Best for sales teams looking to maximize their inbound traffic and marketing efforts.
Integrate Leadfeedeer with your CRM to automatically update it with qualified leads, filter your data to build target key accounts, and align your marketing and sales team with quality data.
ZoomInfo
ZoomInfo delivers accurate contact data and buying signals, making it a must-have for teams focused on outbound prospecting, ABM (Account-Based Marketing), or scaling lead generation.
Best Tools for Prospecting
Hunter
Hunter collected all of the tools needed for successful cold outreach in one place allowing you to automate every step of the process.
You can easily find anyone’s email address with Email Finder, Discover and Author Finder depending on the final data you want to receive (list of all people working for a specific company or just a single specialist). Besides that, Hunter allows you to verify all of the email addresses you found with them or if you found them in a different source with Email Verifier.
Their free tool for cold outreach called Hunter Campaigns allows you to automate and personalize the whole outreach sequence. You don’t need to schedule and send follow-ups manually, Campaigns will do everything for you.
LinkedIn Sales Navigator
If you’re on a B2B-focused team that emphasizes social selling, then LinkedIn Sales Navigator will prove an invaluable sales tool for your stack.
The LinkedIn Sales Navigator tool is a social media, sales prospecting tool that helps you identify decision-makers based on target account information.
You’ll also get updates on tracked leads and accounts in real-time and can sync any notes and tags back to your CRM.
Detective
Detective is a powerful sales intelligence tool full of rich data to help sales reps make meaningful connections.
Detective works by gathering information from across the web — from breaking news articles to social media updates. Simply type in a prospect and watch the data flow in.
Detective’s Browser Automation also makes it possible to customize ongoing searches to your team’s specific sales process.
Bonus Tools to Watch
Outreach
Outreach automates multi-touch sales sequences, making it easier for reps to follow up consistently and close more deals. It's particularly useful for scaling outbound sales operations.
Gong
Gong records, transcribes, and analyzes sales calls to deliver actionable insights. It's a powerful tool for sales leaders who want to coach reps and optimize messaging based on real customer conversations.
What are Sales Tools?
Sales tools are software solutions that help sales representatives and teams manage leads, engage prospects, close deals faster, and streamline every stage of the sales process.
These tools come in many categories, each serving a specific purpose:
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CRM (Customer Relationship Management) platforms organize and track customer interactions and deal pipelines.
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Sales automation tools eliminate manual tasks, helping reps focus more time on selling.
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Outreach tools support prospecting and communication, making it easier to connect with new leads and nurture relationships.
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Sales analytics tools provide insights into performance, helping teams make smarter, data-driven decisions.
By equipping your team with the right mix of sales tools, you can increase efficiency, boost productivity, and empower reps to spend more time building meaningful customer relationships — ultimately driving more revenue for your business.
What are Sales Enablement Tools?
Sales enablement tools are platforms designed to equip sales reps with the content, training, and insights they need to engage prospects effectively and close more deals.
Unlike general sales tools — which often focus on automating tasks or managing workflows — sales enablement tools specifically support and prepare reps to perform at a higher level. They ensure that sellers have the right information, messaging, and strategies at every stage of the buyer journey.
Common examples include:
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Content management systems that organize and deliver sales collateral to reps when they need it.
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Sales coaching platforms that provide real-time feedback, call analysis, and skills development.
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Buyer engagement analytics tools that track how prospects interact with shared content and presentations.
By investing in strong sales enablement tools, businesses can shorten sales cycles, improve win rates, and foster continuous development across their teams.
Why Sales Tools Are Essential to Your Sales Process
A winning sales stack — or collection of sales tools used by a business — can be the difference between driving growth and falling behind competitors.
The best sales tools will:
- Improve productivity
- Streamline workflow efficiencies
- Automate administrative tasks
- Enhance cross-departmental collaboration
- Shorten the sales process
Now that you know why sales tools are essential, let’s look at a few tips for selecting your company’s best options.
Tips for Choosing the Right Sales Tools for Your Business
When it comes to building a high-performing sales stack, the goal isn’t to simply add more tools — it’s to select the right ones. Quality matters more than quantity. Every tool you introduce should solve a clear problem, align with your team's workflow, and contribute to faster, smarter selling.
The median number of sales tools used by teams is nine. Without a careful selection process, this kind of multi-tool environment can create distractions, slow adoption, and reduce overall productivity.
To make better decisions about the tools you invest in, focus on these core criteria:
1. Ease of Use
Sales reps need intuitive, user-friendly tools that won't require weeks of training. A tool that's easy to adopt will lead to faster onboarding, higher usage rates, and quicker results.
2. Integration with Existing Systems
Tools should integrate seamlessly with your current tech stack, especially your CRM (like Salesforce). Poor integration can lead to data silos, manual workarounds, and missed opportunities.
3. Scalability
Choose tools that can grow with your team. As your business scales, you want sales platforms that can support more users, bigger databases, and more complex workflows without needing a major overhaul.
4. Automation Features
Look for tools that eliminate manual tasks and streamline sales processes — from updating CRM records to scheduling meetings. Automation frees your reps to focus on high-value selling activities instead of administrative busywork.
5. Cost and ROI
Price is important, but it’s critical to evaluate the return on investment. A slightly more expensive tool that drives greater efficiencies, faster deal cycles, or better insights can be worth far more than a cheaper, limited option.
6. Alignment with Business Goals
Finally, every tool should support specific business needs — whether that's improving lead generation, enhancing customer engagement, or accelerating deal closure. Make sure each tool maps directly to a measurable sales objective.
Pro Tip:
Host a roundtable with your sales reps and managers to identify common pain points in your current funnel. Use those insights to prioritize your needs and create a checklist for evaluating new tools. A collaborative approach ensures that the tools you choose will actually get used — and make an impact.
Final Thoughts: The Best Sales Tools to Close More Deals
There are endless sales tools to choose from, but not all will be best for your company. It’s important to consider your sales reps and core business goals when determining which platforms are best suited to your business. The list above is full of robust options to help you get started.
Need an all-in-one suite of sales productivity tools? Start your Free 14 Day Trial with Cirrus Insight.
Frequently Asked Questions (FAQs)
Which AI tools are best for sales?
Some of the top AI tools for sales include Clari for forecasting and pipeline management, Cirrus Insight for automating prospecting research, and Gong for conversation intelligence and coaching. These tools help sales teams prioritize leads, personalize outreach, and gain insights that lead to higher close rates.
What is the best sales enablement tool?
The best sales enablement tool depends on your team's specific needs, but Seismic and Highspot are widely recognized leaders. They offer robust content management, training, and buyer engagement tracking to ensure reps always have the right resources at their fingertips. If coaching and skills development are a focus, Gong is also an excellent choice.
What are the best sales tools?
The best sales tools cover key categories like CRM, prospecting, communication, automation, and analytics. Top options include Salesforce and Cirrus Insight(CRM), LinkedIn Sales Navigator (prospecting), Slack (communication), and Zapier (automation). A balanced tech stack will support your reps across every stage of the sales process.
How do sales tools improve team performance?
Sales tools improve team performance by automating repetitive tasks, enhancing lead targeting, providing real-time insights, and ensuring smoother communication. With better data, streamlined workflows, and easier access to resources, reps can spend more time selling and less time managing administrative work—leading to faster deal cycles and higher close rates.
