Top Reasons Why You Should Send Thank You Emails After Closing a Deal

It’s easy to think of a closed deal as the mountain top.

It's easy to think of a closed deal as the mountain top. You've spent hours climbing up, customizing your pitches to every relevant touchpoint within the company, scheduling emails, sitting through meetings, and crafting the perfect subject line. You feel that your level of professionalism is spot on.

But think about it. What you have to show for the time spent is a signature, and some extra dollar signs come payday. It's all downhill from here.

In reality, the analogy is a little less clear-cut. Your work as a salesperson doesn't end with a finalized contract. It doesn't even end with a good post-purchase process.

If you've done your job well, you've laid the relationship groundwork between seller and prospect early on. You have also explained how to add value to your client's life with your offer. The ease of dialogue is there, and your client has a sense of trust. On the front lines, you're making promises, even if you aren't hands-on in delivering on them.

Because of this, customers feel naturally inclined to contact you as problems arise. This means you'll need to balance that immediate reaction to avoid issues with a genuine concern for maintaining the relationship. You want to promote continued support.

Keeping the right customers active is the main goal of every successful salesperson nowadays. After all, each company has a sales commission plan, and if you want to stay on top of your game, you need to learn how to write a professional thank you email. 

That's why, here at Cirrus Insight, we wanted to share our experiences with you and teach you how to write a thank you email like a pro.

Why Saying "Thank You" Is One of the Best Practices in Sales Emails

In order to sell a product or service, you first have to sell a customer on you as a salesperson. They need to trust what you have to say. You are standing behind your company name, and you want to represent it in the best possible light.

This is why thank you messages in sales are so important. They speak to your character as a person. When you are someone who can wholeheartedly say "Thank you for the opportunity" and mean it, your prospect will know that you are a polite person.

When it comes to saying "thank you," an old-fashioned thank you letter is a solid option. It may not be as immediate or easy to send as an email, but the effort goes a whole lot further.

Here's why you should not send a thank you email, but rather a letter or note after closing a contract.

Thank You Notes Are Memorable

Here's the thing! The average office worker receives upwards of 90 emails per day. However, when it comes to personal mail, the average American household receives only 10 pieces of personal mail per year. People just don't communicate via email as often, but they do use email in a professional setting.

From a sheer volume standpoint, sending a quick note to say thank you helps you stand out. Everyone is so digital-focused that they've forgotten the power behind a physical letter. And because it's so uncommon, it speaks much more to the effort taken to write and send, even if you're working with a convenient sending service like Postable or Handwrytten.

However, if you are dealing with multiple clients, it's physically impossible to create so many letters and notes, and taking the time to meet those demands would be counterproductive. It will take time away from you actually selling. Therefore, it is perfectly reasonable to "settle" for thank you emails. You can even explore good thank you email templates that you can customize and use.

Thank You Messages Build Relationships

As previously mentioned, your relationship with a customer doesn't end the minute they sign that dotted line. That's just the beginning.

If you simply go through the motions and pass them off to account services without a second thought, the relationship will suffer for it, especially after all the work put in to earn a client's trust. That's not a way towards effective sales.

Thank you notes remind customers why they signed with you in the first place. They reassure and set the right tone for your partnership in the long term. Here are some cool examples of thank you phrases that you can use in your message. We want to get your creative juices flowing.

• I wanted to extend my heartfelt thanks...
• I just want to express my sincere gratitude...
• I wanted to thank you and look forward to the possibility of working together in the long term.
• I wanted to share a quick thank you message...
• Thank you for the opportunity to work on such an amazing project...
• Thank you for placing your trust in me...
• Thank you for your continued support...
• Thank you for the positive outcome.
• Thanks! I look forward to working with you...
• Thank you for your partnership! I look forward to...

These are not complete thank you email examples, but, as we mentioned, they are here to help you get started. Remember that, as long as you genuinely express gratitude, your prospect will feel it, whether you thank them in person or in an email. After that, they will be more inclined to talk about the next steps in your business relationship. It will take far less effort to schedule a follow-up meeting.

Thank You Emails Drive Referrals

Referrals are everything in sales. They're one of the most valuable prospecting methods for generating new leads because they're based on trust. To pass your name along to a close friend or professional acquaintance, your customer is putting their own name on the line. They really have to believe in both your sense of character and your ability to get the job done.

The effort associated with a "thank you for your order" note speaks to your interest in keeping an ongoing relationship with a client. It shows that you are not solely interested in your payday. It's a time investment that is truly scarce and valuable in a world driven by productivity and screens.

Thank You Emails Speak to Your Personal Sales Brand

Salespeople are a dime a dozen. To stand out and make more sales, it literally pays to develop a personal brand. Sending a witty thank you email after a sales meeting can be something unique to you.

Whether you are able to do something like this is partially determined by the creative aspects of your brand. Think about how you present yourself through a personalized scheduling page, the tone of your writing, your logo, and so on. It's important to be cohesive, so consider monogrammed stationery for the sake of further driving home those personal brand associations. A good tip is to match your email signature with your actual signature.

Developing your personal brand is also about your actions. You need to conduct yourself properly. Above all else, it should reflect the values you align with when creating a new relationship with the client. 

What to Include in a Handwritten Note

There are so many tips, tricks, and email automation tactics out there. They all want to tell you how to write a thank you note. But at the end of the day, you can't go wrong with simply being genuine.

Keep in mind the following pointers if you want to maintain solid client relationships.

• Address your customer by name. This drives home a sense of personalization and solidifies the relationship beyond a signed contract. During your next meeting, you'll see how your client appreciates your business.
• Incorporate the finer details. You want your customer to remember why they've made the right choice in partnering with your company. Call out any relevant tidbits from past discussions to demonstrate your dedication.
• Show gratitude. What else would you expect from a "thank you" note? These deals contribute not only to your company's success but also to your livelihood. Genuinely express your appreciation for these partnerships, especially when your client could have easily chosen to go another route.
• Express excitement for the future. You want this new business relationship to last, so make it known that you look forward to working together for a long time. It's important that they see you're invested, even if you're less present day-to-day.

Final Thoughts: Why You Should Send Thank You Notes and Emails After Closing a Contract

Sending a thank you note is one of the building blocks of good customer support. It goes a long way to think outside of the [in]box, so make the play and further strengthen those newly signed contracts. Learn the best time to send a thank you note or email, and if you are short on time, you can consider some automated thank you messages or free AI email helpers, but if you want to really succeed, you need to invest yourself. 

If you need help building your customer relationships from the ground up, you can get started with a 14-day free trial at Cirrus Insight to streamline and solidify sales communications across the board.