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Area code spoofing is a two-way street. Businesses and individuals can both spoof and be spoofed. Despite the negative connotation, spoof calls are not all bad.
Let’s look at the underbelly, the upside, and the implications with both.
In simple terms, caller ID spoofing is when information is altered to hide the true origin of a call. Said even simpler, the phone number displayed is different from the number actually placing the call.
It’s a familiar story. We’ve all been on the receiving end when our phone rings and an unknown number pops up.
But wait, it’s not entirely unknown because it leads with our own familiar area code.
We pause. Maybe we should answer?
Perhaps it’s someone we know, or an exciting possibility from our hometown. Intrigued, we answer the call only to be met with a pitch or a scam delivered via automated message or pushy salesperson.
Most people are savvy enough or fed up enough to not answer calls from unknown numbers, especially those with distant area codes and no point of connection.
This poses a problem for marketing companies (and scammers!) looking to make contact.
They needed to figure out how to spoof a phone number.
Area codes are a thing of the past, a relic that once identified the origin of a call.
These three-digit codes used to correlate with a physical location but now are simply the leading prefix of 10-digit phone numbers. While this is common knowledge to those in the industry, the general public still thinks that area codes pertain to...well...an area.
While it is unlikely that someone will answer a call from a strange area code, they are enticed to answer a call from their own. Unlike unknown numbers, with a familiar 3-digit prefix there is a connection and a heightened possibility of picking up.
Telemarketers and scammers play on this belief to make spoof calls, but businesses and individuals can also learn how to disguise phone numbers in order to maintain privacy or target marketing specifically.
Learning how to make your phone number appear different can be done in a number of ways.
With outbound calls, the most popular method is through VoIP (Voice-over-Internet-Protocol). This technology can send voice calls over the internet, rather than through a phone line or cell tower.
VoIP providers allow users to configure display numbers that are different from their actual numbers. When they make calls, the desired number, rather than the real number, is displayed.
Spoof calls can also be made through service providers with a PIN. Users call the service number, enter the PIN, input the contact number, and finally select the number they want displayed as their caller ID.
Although the technology differs, the end result is the same.
In addition to disguising numbers for phone calls, caller ID spoofing can also be used for texting services. Businesses (legitimate and scammers) are using this service in similar ways to spoof calls, reaching a desired audience with a familiar or legitimate-looking phone number.
Spoof calls are inherently deceptive. Whether used for legitimate purposes or more nefarious dealings, they can walk a thin legal line.
So, is caller ID spoofing actually legal?
In the United States, FCC rules forbid individuals or businesses from utilizing misleading or inaccurate caller ID information if the intent is to “defraud, cause harm, or wrongly obtain anything of value.”
If your intentions are good and your business is legitimate, then spoof away.
Caller ID spoofing can benefit businesses in a variety of ways. From protecting privacy, to appearing more local than they really are, spoof calls use new technology to present enticing opportunities.