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3 Things You Should Know Before Attending Dreamforce

Dreamforce is an annual conference organized by Salesforce, a company we’re assuming you all know and love because you are here, on our website, reading this blog post.

But did you know Dreamforce is the largest conference in the world, with over 170,000 attendees and more than 2,500 sessions at its peak? As we scale back to some sort of normal, Salesforce will welcome 30,000+ people to San Francisco this year, up from the 1,000 that attended last year.

It’s great, but it can be a lot, especially for those who are making the trek out to Dreamforce for the first time. This year's event will be held from September 20th to September 22nd at the Moscone Center. But as anyone who has attended Dreamforce will tell you, the event basically consumes the entire city during that time.

The conference offers something for everyone, with sessions on topics such as sales, marketing, customer service, human resources, and technology. Dreamforce also includes an expo hall with booths from Salesforce partner companies and a variety of networking events. Attending Dreamforce can be a valuable experience for anyone working in or interested in the Salesforce ecosystem, so we recommend you check it out if you’re able to do so.

Dreamforce can be a great opportunity to learn about the latest technology trends and developments. However, with so much to see and do at the conference, it can be overwhelming, especially for first-time attendees. 

So! We’ve come up with three simple tips to help you make the most of your visit to 2022’s Dreamforce event:

  1. Have a strategy about your key event takeaways, and use it to guide your decisions. Dreamforce can be a lot of fun, but it's also a huge conference with lots of information to take in. Plus concerts, swag, and parties - oh my! If you’ve ever stuck your face in front of a firehose and turned it on, you know exactly what we’re talking about. (and if you have stuck your face in front of a firehose, please don’t do that. Water is a precious resource that must be preserved at all costs.)

So, yes. This may sound simplistic, but the simpler something is, the more it gets overlooked: Make a list of the topics you’re most focused on and use it as your north star when deciding between sessions, exhibits and quests. This will help you avoid getting overwhelmed and make the most of your time at Dreamforce.

  1. Accept FOMO. Again. We know. It sounds simple, but Dreamforce is huge. The human mind was not designed for this kind of sensory overload. The only way to manage being at an event like this is to accept, before you even get there, that you’re going to be able to do everything. That’s ok. You don't need to do and see everything at Dreamforce to enjoy it and have a successful journey while there.

Instead, focus on one or two key things each day that would provide the most value for you, and be flexible with the rest. Don’t just consider sessions - from the Dreampark to the Sponsor Expo to various Lodges per industry, per role, per cloud - be sure to review the campus map and plan time for wandering in those spaces. This is why we started with, “Make a list.” ;-)

  1. Wear comfortable clothing and shoes.

Ok. This one should go without saying, so that’s not REALLY going to be our third tip for you, but you should follow it just the same. You’re going to be doing a lot of walking, and a lot of standing in lines. Break in any new shoes starting now. Make sure you’re comfortable, masked, and hydrated during the event so you can stay focused. A little snack goes a long way!

  1. Everyone hates lines. Whether its San Diego Comic-Con or Dreamforce, the odds are good you’re going to wind up in a VERY long one at some point. So, what do you do?

You have a couple of options.

Option A: Bring headphones and an audiobook. Listen to that while you’re in line. This is good for those of you like me who are still in Pandemic mode. Plus it can help your brain relax and recharge from all the socializing after years of mainly talking through screens and to the dog. (Pro Tip: LoFiGirl on Spotify has plenty of great playlists that you can listen to while you’re at the event and feeling awkward. This can help keep your anxiety to a 5 instead of the 10 Dreamforce can sometimes cause in people.)

Option B: If you’re feeling it, you can talk to the people in line around you. This is, in all honesty, some of the best networking time you will get at this event, and you have a captive audience. So, don’t be rude. Don’t bother people if they don’t want to be bothered. But don’t be afraid to start a conversation either and focus on the value you can offer someone. 

Except don’t be one of those people who immediately tries to sell something. We all hate that guy.

Dreamforce is an amazing opportunity to learn about new technology trends and developments, but it can be overwhelming if you try to do too much. Concentrate on one or two key things each day that would provide the most value for you, instead of trying to see everything Dreamforce has to offer. With this advice in mind, you're sure to make the most of your time at Dreamforce and come away with valuable insights into the latest technology trends, including platforms like us.

(What? You didn’t think we’d pass up the opportunity to plug ourselves, did you?

Actually. We won’t be at Dreamforce this year, so make sure to send us a lot of pictures of the amazing time you had so we can live vicariously through you.)


BJ Mendelson
BJ Mendelson

BJ is a Content Strategist with Cirrus Insight.

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