3 Tips for Using Google Apps for Business and Sales

3 Tips for Using Google Apps for Business and Sales

By Cirrus Insight on May 06, 2016

Ever heard of Gmail before? Okay, ridiculous question, I know. The better question is, who hasn’theard of Gmail? With over 900 million users, the fact that this industry-leading tool has had a massive impact all over the globe is not up for debate.

So, if this communication tool can strike a chord with so many in the consumer market, can’t business benefit from this, too?

Since its inception in 2007, Google Apps for Work has become the leading standard for productivity, communication, and cloud-based document solutions. From the ever-popular Gmail app, to the most secure file storage through Drive, the business community is seeing great success using these tools, with over 5 million businesses who have already made the switch to Google.

Since most of us have heard of, or already use, Gmail and Drive, I wanted to share a few specific ways Google Apps can help us go beyond just sending email and storing some files in the cloud.From managing assets to creating a functional website via Sites, you have full control and freedom to collaborate across each one of your teams.

Don’t get attached, just link up

Following the trail of emails and spending time searching through attachments is not most people’s idea of fun. Good thing Google Drive makes it incredibly easy to setup folder and file structures, then share those folders and files with anyone that needs them.

Need a to share design assets with your creative team, or send a massive file? How about sending mockups to a client? Need your legal team to check over a contract before you sign it? Google Drive’s file sharing settings make it dead simple to provide access to individuals or even whole teams and departments.

The easiest way of all? Just copy and paste the link! Each file stored in Drive has the option to be given a unique URL that can be shared out to anyone with or without a Google for Work or Gmail account. Instead of worrying about attaching files to emails (which also uses up email storage space), just copy/paste the link straight into the email. Also, if any changes are made, Drive keeps track of all revision history so you can always revert back

3 Tips for Using Google Apps for Business and Sales

Collect and analyze valuable feedback from customers and leads

Google Forms is probably the most under-utilized tool in Google Apps. Having the ability to quickly create feedback and information forms, then store and access the data with zero IT involvement … priceless!

Building a Google Form is a great way to solicit feedback from leads and current customers. Surveys to your clientele can provide valuable feedback that informs product development. Sending a questionnaire to attendees after a webinar or to your email marketing list is a good way to know whether or not your content is successful.

To make a feedback form in Google Forms:

  1. In Google Drive, click New > More > Google Forms.
  2. In the new form, click Add item to add feedback questions.
  3. When you’ve finished adding questions, in the toolbar, click Responses > Choose response destination to choose where to send people’s responses.
  4. Select New spreadsheet and click Create. Or, select New sheet in an existing spreadsheetand click Choose.
  5. In the top corner of the form editor, click Send form and enter people’s emails.
  6. Click Send.
  7. Click View response in the toolbar to see people’s responses to date.
3 Tips for Using Google Apps for Business and Sales

Got a trade show or event coming up and multiple teams to manage? Need members to sign up for booth duty? Google Sheets provides a single location to store, share, and update all of your information in real time.

  • Collaborate with teams, whether they’re onsite or remote
  • Anyone can always access the most up-to-date schedule, no matter where they are in the world
  • On-the go check-ins and updates are a breeze. Share your schedule during a meeting and anyone on the call can update it in real-time

To take it a step further, using Google Forms you can easily create surveys and opt-ins to record who came by your booth, or as a way to send free content and information to people you meet at the event in exchange for their email address. All the data from your form is immediately sent in real-time to a Google Sheet for easy access and analysis.

The best tools get the best service

Google Apps for Work has been economically proven to increase overall productivity and efficiency, empowering the workforce to focus only on what they do best. As a Premier Partner of Google’s, we work hard at Dito to ensure that each business understands how to maximize these tools to their fullest potential, through transformation services, customer support, and custom development. Come see how Dito is helping businesses make the switch every day!

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