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Cirrus Insight Adds Social Relationship Intelligence to its Salesforce for Gmail Application

Brandon Bruce

By Brandon Bruce on Oct 08, 2014

Release Notes

Today, we're thrilled to announce the addition of social relationship intelligence to Cirrus Insight via a partnership with Nimble!

When you're introduced to a new prospect or partner, you want to learn about that person. Google them, check them out on Twitter, connect on LinkedIn -- it's the way we do business now. Everyone's sharing information about what they're interested in, what's frustrating them, and who they know. That's critical information that you'll need as you're establishing a relationship. And with the right tools, that information can be the leg up on the competition.

But how do you make sense of the deluge of social data out there? How do you bring context to it?

Nimble has the secret sauce to understand that stream of data and builds dynamic social profiles on-the-fly as you work. Cirrus Insight is bringing Nimble into your workflow and making it easy to discover contextual and relevant social information right in your inbox and side-by-side with your CRM data.

When you start, you'll see a Nimble icon in the Cirrus Insight side panel in Gmail. Just click the icon to see social relationship information about your customers and prospects right inside Gmail:

If you don't see the Nimble icon, you can contact your Cirrus Insight administrator to enable the feature via the Cirrus Insight Dashboard. Admins can control whether the feature is enabled or disabled for an organization:

activate-nimble

As a user, you can control whether to view or hide the Nimble tab in Cirrus Insight.  You'll find that option under the Settings tab in the Cirrus Insight side panel.

user-enable-nimble

We hope you enjoy the power of social relationship IQ inside Cirrus Insight!

Are you attending Dreamforce next week in San Francisco?  Join us for a live demo of the new Nimble integration!

Cirrus Insight Adds Social Relationship Intelligence to Salesforce With Nimble Smart Contacts Integration for Gmail App

Salespeople Benefit with Nimble’s Smart Contact Insights, Social Profile Summary and Social Signals, to Foster More Meaningful Business Relationships

Irvine, Calif. – October 9, 2014 – Cirrus Insight, the world’s #1 app for integrating Salesforce into Gmail and Microsoft Office 365, now delivers social relationship intelligence into its Gmail application with Nimble Smart Contacts integration.

With the integration, salespeople can leverage powerful social insights right within their Gmail inbox to build business relationships and close deals faster. Nimble’s Smart Social Relationship Manager gathers information from social media platforms such as Twitter, AngelList, LinkedIn, Facebook, Google+, Foursquare, Instagram and more. This social data, including work history, is then integrated with Salesforce information inside Gmail through the Cirrus Insight in-email sidebar.

“Authenticity is the name of the game for salespeople looking to make meaningful connections with their network or prospects,” said Ryan Huff, CEO and co-founder of Cirruspath. “That’s nearly impossible to achieve without background information on the people they’re connecting to. We integrated Nimble into our Salesforce for Gmail app to make relationship IQ easily accessible to salespeople on the platform they use most – email.”

Dedicated to bridging the gaps in the customer relationship management process, Cirrus Insight leverages email, a key form of sales communication, to make salespeople and CRM more effective. It is the first app to integrate Salesforce into Gmail and Office 365, and the added social selling features through Nimble provide a comprehensive toolkit for sales outreach and relationship management.

“We all know how hard it is to prepare for every critical business engagement in todays over connected, over communicated world.  Sales people spend nearly 60% of their day doing non-sales activities like searching for contact and company details and logging it into the CRM.” said Jon Ferrara, CEO of Nimble. “Partnering with Cirrus Insight puts Nimble intelligence right in the heart of salespeople’s’ inboxes, which is where salespeople spend their day keeping connections alive throughout the sales process.”

Feedback from Salesforce Analyst

“I am addicted to Nimble’s Smart Contacts App! It’s my primary resource for nurturing important business relationships everywhere I work!,” said Zachary Jeans, Analyst at Tourizing, a noted Social, Mobile and Salesforce consulting firm. “By combining Cirrus Insight with Nimble’s Smart Contacts App I have the best of both worlds in one place. Relationship insights integrated with Salesforce contacts via Cirrus Insights directly inside my Gmail inbox.”

This announcement comes on the heels of Cirrus Insight’s app launch for both Microsoft Office 365 and iPad inboxes. As the company continues to grow its API beta program, companies interested in participating can contact platform@cirruspath.com to work directly with the Cirrus Insight engineering and design teams to bring new, valuable integrations to market.

Key Features of the Nimble Smart Contacts App Integration include:

Smart Social Relationship Manager: Nimble combines your contacts from Google Contacts, Outlook and Apple Address Book. It then maps and discovers the most important contact information on the web (Twitter, AngelList, LinkedIn, Facebook, Google+, FourSquare, Instagram and more), connects your email, calendar and social interactions and then keeps it up to date and in sync on a daily basis.

Automatic Social Profile Matching: Nimble removes the detective work required to find contact details by auto-magically mapping your contacts social profiles and consolidating the key background information you need into a digital dossier, giving you all the relevant information you’ll need before reaching out.

Intelligent Relationship Insights: Nimble searches the web and social networks to deliver insights to provide context about your contacts: mutual interests, shared passions, and important moments making it easier to be prepared for the people you’re meeting with.

For more information about Cirrus Insight and Nimble’s integration, visit /integrations/nimble.

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About Cirrus Insight

Cirrus Insight, with over 50,000 customers, including some of the world’s most recognizable brands, is the number one app for integrating Salesforce with Google Apps and Microsoft Office 365. Cirrus Insight puts the power of your Salesforce CRM right inside your inbox to immediately see everything about your leads, contacts and opportunities. It is a Salesforce ISV Partner, Google Partner, Apple Partner, and member of the Microsoft Partner Network.

About Nimble - Nimble is a pioneer in social relationship management for individuals and teams to intelligently nurture relationships across email and social networks such as Twitter, Facebook and LinkedIn. Nimble has re-imagined customer relationship management by pioneering the world's first Intelligent Relationship Manager for social selling. Nimble was founded by Jon Ferrara, the co-founder of GoldMine, a pioneer of SFA, CRM, Relationship Management and Marketing Automation.

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