Data Decay: Why Your CRM Data Sucks (Infographic)
By Joshua Loomis on Aug 28, 2015
Ever tried calling a contact to be told he's been gone for ages? Or magically had a deal close that you didn't even know someone was working on?
Salesforce is only as good as the data you put into it
. If you get stuck with bad data, then you’ll have trouble reaching out to the right contacts, seeing your sales pipeline, and making accurate reports.
A major reason why Salesforce can have bad data is that data doesn’t stay good forever. It has an expiration date. This infographic below from RingLead
explains the problem of Data Decay in-depth.
So what can you do about it? You can use Cirrus Insight to easily, and constantly, update Salesforce from your inbox
. By simplifying the update process, Cirrus increases the accurate data you’ll have available. All of which makes sure you’re getting an increasing return on your investment in Salesforce.