How Coca-Cola and Barclays Use Salesforce

If you can’t tell from our giveaway and the  4th Annual Cirrus Insight Happy Hour, we’re pretty stoked about Salesforce's annual conference: Dreamforce! We’re proud to have hitched our wagon to such innovative company. In the spirit of our excitement, take a look at these case studies of two prominent companies who are using Salesforce to grow.   coca-cola_logo


It’s one of the most recognizable names and logos in the world. Coke. Coca-Cola. And with billions of transactions every day, Coca-Cola Germany has to have a system in place to manage and track those whenever and wherever they occur. They put their faith in the Salesforce and Salesforce1 platform. Coca-Cola Salesforce Salesforce was way ahead of their time when they introduced a way to access and update sales information without having to download traditional software. 15 years later, they’ve seen the next great shift in computing. It lies in a migration away from the traditional desktop/laptop. Phones and tablets have become much more than just a tool to play Angry Birds on. Salespeople are becoming increasingly mobile, and users desperately want the ability to work on the go. I’m not talking about half-assed work that will have to be completed when back on a laptop. People want all the functionality of desktop software on their phone. Mobile B2B software still has a long way to go in order to reach feature parity with its desktop counterpart, but Salesforce is one of a few companies that has stepped up as a leader in the mobile-first software arena. Salesforce1 is their answer.   With Salesforce1, everything is connected, collaborative, and most importantly… mobile. If someone told you 15 years ago that you’d be able to manage all business contacts, leads, opportunities, from an online portal, you would have probably called them crazy. Now the CEO of Coca-Cola Germany, Ulrick Nehammer, can run most company business from his phone. It’s not crazy, it’s just the innovative power of Salesforce.   Barclays logo


The amount of information in the world is growing at an exponentially increasing rate. For example, Eric Schmidt of Google made the statement that every 2 days we create as much information as we did in all of human history up until 2003. Some people claim that number is BS, but regardless of the exact ratio, the actual amount of information created each day is mind-boggling.   Information is drastically changing the way institutions interact with customers as well. Gone are the days where you can guess what the customer wants and expect it to work. If you don’t have data-based decisions about what a customer really needs, one of your competitors does and will provide your customer with that need.   The CEO of Mortgages at Barclays, Steve Weston, makes this statement about the role of information in a modern business in the following video.

“If you know this much about me, and you can add value, I expect you to do that.”


Thanks to the support and cooperation of Salesforce, Barclays is fundamentally transforming the way they connect with clients. Their goal of Barclays is to put the customer at the heart of everything they do. Salesforce provides a platform where they can access information on all of their customers in order to provide the best service possible.