Don’t Let Your Salesforce.com Implementation Become a Horror Story….

Halloween monster

Have you ever heard the moans of misery from a poor lost soul who found themselves in CRM hell? Or perhaps you’ve felt a shiver down your spine when you contemplate the cruel fate of businesses locked into systems that deliver nothing but pain.

These ghoulish tales of Salesforce implementation mistakes will make your hair stand on end. But before you run off screaming into the night, keep reading as we are going to tell you how to avoid the trap doors to technology terror…..

 

The Headless Horseman – No clear objectives

Our first horror story begins at a gallop, into unfamiliar territory, without any clear view on where that horse is heading. I think you know how this one ends – lost, in the dark and with no hope of finding a way out of the woods.

Don’t let this be your story. Make sure you know where you are going and take a map with you…that is to say make sure your business has agreed the key objectives you want to achieve with Salesforce.com before striking out. Make sure you’ve reached your measurable milestones along the way, to get you to the other side and into the light.

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How Important Is Drive for Work to Google Apps?

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An effective information technology (IT) infrastructure is crucial for nearly every business. Whether you are a small start up or a massive enterprise, the applications you run on your computer have a profound impact on workflow. But, making changes to your IT infrastructure requires a major investment in both time and money. Therefore, finding a single platform with deeply integrated functionality remains of critical importance for most IT departments. Google Apps is one such platform.

 

Google Apps

 

Google Apps offers a powerful and professional email service with an integrated calendar application, the ability to store and share documents in the cloud, a web-conferencing tool that allows you to hold face-to-face meetings online, as well as much more. Customers desire this total package that Google offers, but what feature provides the most value? That answer will be different for every company, but I want to take a look at one specific feature. Enterprise File Synchronization, Storage, and Sharing (EFSSS).

 

Drive for Work

 

Google’s EFSSS service is known as Drive. According to a recent survey of thousands of Google Apps administrators around the world, nearly 80% say they actively use Drive. And anyone who keeps up with Google Apps will that Drive has garnered a lot of attention this past year. For example, Google launched Drive for Work earlier this year. Drive for Work delivers an unlimited version of their cloud storage and collaboration tool. By offering unlimited storage, Google hopes to attract more enterprise customers. But is unlimited cloud storage really a critical selling point?

 

To answer that question, I’m going to return to the BetterCloud survey that asked Google Apps administrators some questions regarding EFSSS and Drive for Work.

 

Survey Results

Here is the first question:

When evaluating an enterprise file synchronization, storage and sharing service, which of the following characteristics does your organization value most?

enterprise-file-synchronization-storage-and-sharing-service

The results of the question were compiled in the chart above. There isn’t a feature that users dramatically prefer over all of the others, rather potential customers tend to value a wide range of characteristics in their EFSSS. These results seem to be fairly intuitive though. Organizations want a service that is simple to use and fits their needs, and if those criteria are met then they don’t mind paying for it. Hence why price accounts for less than 10% of what consumers value.

 

The next question asked was:

What is the primary reason you plan to upgrade to Google Apps Unlimited / Drive for Work?

The reasons companies plan to upgrade were heavily skewed by relatively few features. For example, nearly a third of all respondents (32.4%) were doing so for the unlimited storage capabilities. The Google Apps Vault functionality for Drive and enhanced auditing capabilities also weighed in with around 25% each. These three features account for over 80% upgrading users. However, for as much publicity as the unlimited storage gave Drive for Work, customers don’t value that feature too much more than Vault and improved auditing capabilities.

 

Conclusion

So what does this mean for Google?  First off, the data shows that a fair amount of SMBs as well as large enterprises (1000+ employees) don’t currently have additional storage needs and do not plan to upgrade to Drive for Work. It seems that cloud storage has become commoditized, and while Drive for Work may be the first to offer unlimited storage, others will soon follow.  In order to remain relevant, Google must continue to innovate because unlimited cloud storage is not the end-all, be-all for an EFSSS that many thought it would be. But I have complete faith in Google. They have always risen to the challenge of innovation in the past, and odds are they will continue to do so in the future.

For more information and data from this survey, as well as additional studies on the Google Apps Directory and Google Hangouts, click HERE!

The Future of Email is at Inbox Love 2014

inbox_love

Inbox Love is basically here! The event will be held tomorrow in Mountain View, California, so time is quickly running out to sign up for tickets if you haven’t already. Inbox Love was designed to bring together a like-minded community of business leaders and curious individuals who want to share a passion for the future of email. Facebook, Twitter, LinkedIn, and other social media sites are slowly gaining market share for forms of business communication, but none really threaten email’s number one ranking. In fact, a study in 2012 found that 85% of adults (in 24 countries) still cite e-mail as their top online activity.

 

At Cirrus Insight, we have a strong passion for seeing businesses integrate other products with their email inbox that make the lives of customers easier. That’s the whole reason why we are in business! We offer a solution that allows you to connect your inbox in Office 365 and Google Apps to Salesforce.com data. By putting CUSTOMER Relationship Management (CRM) data where you actually talk to customers, our product can save you and your sales reps valuable time.

 

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Announcing Enhanced Calendar Sync for Cirrus Insight

Cirrus Insight released Calendar Sync almost 2 years ago now, allowing users to easily sync their Salesforce and Google calendars. Since then, it’s become the most complete calendar sync tool available, without adding complexity to your already busy life — just set and forget!

 

But we’re always looking for ways to improve users’ workflow and help them organize their Salesforce data. So today we’re releasing a series of enhancements that lets you easily manage exactly which Google Calendar events sync Screen Shot 2014-10-24 at 4.10.42 PMto Salesforce.

 

Now, you can choose which Google Calendar events you want to be synced into Salesforce by choosing specific event color(s) to sync. End users can set up their own policies, or admins can set a policy for their entire organization!


This is incredibly useful for driving efficiency, ensuring calendar clarity, and making sure that only high-quality data goes into Salesforce. Here’s how it works:

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How Cirrus Insight Empowers the Analytics Cloud

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The Salesforce Analytics Cloud made a big splash at Dreamforce last week. For those of you didn’t make it out to San Francisco or who haven’t heard yet, this new platform provides instant access to customizable analytics on any device. All built on the power of the Salesforce1 platform. We believe the Analytics Cloud (also known as Wave) will be game changer for the cloud giant. As evidenced by the release of Cirrus Insight Analytics earlier this year, the folks at Cirrus Insight clearly understand how important it is to make your data work for you. That’s why we were so thrilled at this announcement.

 

In case you missed it, here is the launch video for the Salesforce Analytics Cloud powered by Wave technology:

 

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Why the Salesforce Analytics Cloud Is a Game Changer

 

The Salesforce Analytics Cloud. Using personalized, self-service analytics and native Salesforce integration, you can now develop a deeper understanding of your business users. From sales reps to customers, the Analytics Cloud allows anyone to instantly find and share answers without having to consult an analyst or your IT department. Take a look at what we believe makes Salesforce’s newest release a game changer for the cloud giant.

 

Instant Accessibility

 

The Analytics Cloud provides every business user the tools to find answers to their questions intuitively. You no longer have to go through a rigid framework to get the exact dataset and dashboard you want. The interactive nature of this service makes getting accurate and relevant information effortless. Build the dashboard you want. Only include the datasets that apply to the current prospect or sales rep. It can all be done in the Analytics Cloud.

 

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Dreamforce is Over… Now What?

dreamforce_2014

Dreamforce is one of the most magical events of the year. It’s a place where anything can happen, and you can make connections with nearly anyone under the sun. And last week we got to experience everything that Salesforce.com’s annual conference has to offer. We made the trip out to San Francisco for Dreamforce 2014, slept very little, attended countless breakout sessions, listened to incredible keynote speeches, saw some breathtaking musical performances, and met an abundance of people with goals very similar to yourself.

 

But Dreamforce is over. Now what? It was incredible experience, but how do you prevent from losing the passion for the future that filled the air while in the Bay Area? Here are our tips for moving forward from Dreamforce 2014.

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Customer Spotlight: The State of Utah

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Marc Benioff, chairman and CEO of Salefore.com has been chosen to keynote Utah Technology Council’s 2014 Hall of Fame Gala on November 7, an annual black-tie event that honors the Utah technology industry.

The event highlights individuals with ties to Utah who have made significant contributions to information technology, sustainable business practices, and other important issues through leadership and innovation at many top U.S. firms. Former keynote speakers for the event include Jeff Bezos of Amazon.com, Steve Ballmer of Microsoft, Mark Hurd of Oracle, and many industry giants.

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Not on Office 365? It’s time to upgrade.

Office-365-cloud

Chances are, you’ve probably heard of Office 365. But maybe you haven’t upgraded from your legacy version of Exchange/Outlook to Microsoft’s new cloud-based platform yet. You may have just paid for Microsoft’s most recent physical software package. You may be concerned about security in the cloud. You may not see the necessity. There are countless other reasons out there for not upgrading as well, but the argument in favor of moving to the cloud is far more convincing. Here’s why:

 

Connect to Your Account On All Devices

One major issue with Office 2013 and other traditional software packages is limited accessibility. For legacy versions of Office, you can access Word, Powerpoint, and other programs from at most two computers. And for salespeople who are constantly on the move, that may cause problems. With Office 365, you can connect through a portal from nearly anywhere as well as on any device. The age of limited software accessibility has passed. The age of cloud computing in software has arrived. 

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