iPad: It's the Future of Sales
By Erika Desmond on Sep 26, 2014
’s iPad has made major inroads into most consumer markets since it’s inception in 2010. From uses in education
, acting as a cash register for small businesses
, physical integration with kid’s toys
, and even as a canvas for painting an eerily accurate picture of Morgan Freeman (seriously, check it out below), the possibilities for iPads seem to be limitless.
However, many business markets have held out on adoption of the iPad. But more and more small and medium enterprises
are now seeing the potential benefits that iPad usage could provide. iPads (or any tablet for that matter) make for an extremely powerful tool for connecting salespeople with customers. They allow you to display relevant information to customers in a way that is much more personal than a PowerPoint presentation on a projector. No one likes to be lectured to from a slide deck, and an iPad app or presentation has the unique ability to engage your audience.
To prove this point, MicroStrategy
recently released a study that pointed out the three largest problems businesses face on a day-to-day basis in sales enablement could be solved using a tablet. Take a look at the graph below:
If businesses see debilitating administrative work, limited field activity access, and lacking mobile capabilities as the major deterrents to effective sales enablement, then there must be a way to combat that. It seems the iPad may just be the solution that many of these salespeople are looking for.
At Cirrus Insight
, we have seen the potential power of the iPad in business and want to be on the right side of history. Our recently released Cirrus Insight Mobile for iPad app
allows users to access Salesforce information in the inbox now from their iPad. Imagine having a mobile tool that has the ability to integrate leads, accounts, and opportunities from Salesforce into your email inbox all with the sleek, presentation-ready style that the iPad offers. No sale would be out of your reach.